New Southwest Patty Melt Debuts on February 22
Supermodel Kate Upton – Sports Illustrated’s 2011 Swimsuit Edition Rookie of the Year and who was just named AskMen.com’s #2 Most Desirable Woman this week – stars as the spicy leading lady of Carl’s Jr.’s/Hardee’s’ latest commercial for the new Southwest Patty Melt.
Kate joins a sizzling list of Carl’s Jr./Hardee’s commercial talent, including Kim Kardashian, Padma Lakshmi, Paris Hilton, Audrina Patridge and others. Kate is rumored to be a contender for the 2012 Sports Illustrated Swimsuit Edition cover, hitting shelves on 2/14.
Filmed in Los Angeles on 1/31, the commercial was directed by Chris Applebaum, whose credits include the Carl’s Jr. Spicy BBQ Six Dollar Burger featuring Paris Hilton; the Carl’s Jr. Western Bacon Six Dollar Burger featuring Padma Lakshmi and others. The new commercial will air later this month.
The Southwest Patty Melt spices up a classic by combining premium quality ingredients such as spicy Santa Fe sauce, grilled onions, Pepperjack cheese and jalapenos to create a unique flavored burger on a toasted sourdough bun.
The new burger will be available at all Hardee’s restaurants on February 20 and at Carl’s Jr. restaurants starting February 22.
Carl’s Jr. is celebrating nearly 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles,
Calif. in 1941, is today an international organization that employs more than 40,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc.
of Carpinteria, Calif. As of the end of its first quarter of fiscal 2011, CKE Restaurants, through its subsidiaries, had a total of 3,134 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including 1,233 Carl’s Jr. restaurants and 1,901 Hardee’s restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com . Carl’s Jr. social media sites include www.facebook.com/carlsjr , www.twitter.com/carlsjr and www.youtube.com/carlsjr .
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