Are you a dispster?
In honor of National French Fry Day on July 13, Wendy’s examined the growing phenomenon of dipsters, those who dip their fries into a Wendy’s Frosty. Yummm!
The combination of the sweet cold Wendy’s Frosty and sea salt hot French fries trend is on the rise—in fact, a recent national survey* revealed that 1 in 3 Americans (33%) have dipped a French fry into a Wendy’s Frosty.
And more than 263,000 people online are talking about this!
The survey also found:
- Dipsters are typically young and hip! Two times as many 18 – 34-year-olds dip their French fries in a Wendy’s Frosty versus 45 – 64-year-olds.
- Families have jumped on the dipster wagon—nearly one of every two families (47%) have plunged their fry into a Frosty.
- Women are as likely to dip their fry into a Wendy’s Frosty as more traditional condiments like mustard, while 18 – 24-year-olds are more than twice as likely to dip their fry into a Wendy’s Frosty versus mustard, mayo or vinegar.
*based on survey of 1,000 Americans via Omnibus on July 4, 2012.
The Wendy’s Company is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and company restaurants in the U.S. and 27 countries and U.S. territories worldwide. For more information visitwww.wendys.com, orwww.aboutwendys.com
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