“Fierce Five” and other Gymnastic Stars to be part of Kellogg’s Tour of Gymnastics Champions Visiting 40 Cities Nationwide this Fall
In honor of their gold medal in the women’s team competition at the 2012 Olympic Games in London, Kellogg’s announced today that the team will be featured on special-edition boxes of Kellogg’s Corn Flakes which will be on shelves this fall.
Kellogg Company is an official sponsor of the United States Olympic Committee and USA Gymnastics. The box will feature team members, Gabby Douglas, McKayla Maroney, Aly Raisman, Kyla Ross and Jordyn Wieber.
“The women’s team made history last week becoming the first team to capture gold since the 1996 Olympic Games,” said USA Gymnastics President, Steve Penny. “We’re thrilled that the success of the team can be celebrated with consumers everywhere with the special-edition box of Kellogg Corn Flakes. Fans will also be able to see the women’s team and other gymnastic stars in action this fall as part of the Kellogg’s Tour of Gymnastics.”
“From the start of their careers to the great things they achieved in London, the entire country can be extremely proud of these young athletes,” said Doug VanDeVelde, senior vice president of Morning Foods, Kellogg Company. “We are honored to bring that into the homes of families across the country both through this special edition box as well as the Kellogg’s Tour of Gymnastics.”
The 2012 Kellogg’s Tour of Gymnastics Champions, a 40-city national tour featuring Team USA’s top performing gymnasts which will kick off in San Jose, California on September 8, 2012. For tickets, go to www.kelloggstour.com.
About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter, Kellogg Company is the world’s leading producer of cereal, second largest producer of cookies and crackers and – through the May 2012 acquisition of the iconic Pringles business – the world’s second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands – produced in 18 countries and marketed in more than 180 countries – nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It, Coco Pops, Corn Flakes, Eggo, Frosted Flakes, Kashi, Keebler, Kellogg’s, Mini-Wheats, Pop-Tarts, Pringles, Rice Krispies, Special K, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.
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