New Sandwich Gets Its Flavor From Fire-Grilling, Fresh-Baked Baguette-style Bread and Exotic Spices… Not from Fat
Burger King Corporation today announced the immediate availability of the Fire-Grilled Savory Mustard Chicken Baguette, the second sandwich in the company’s new line of great-tasting, low-fat Fire-Grilled Chicken Baguettes.
This product line consists of three delicious sandwiches, each with only five grams of fat and 350 calories. The Savory Mustard Chicken Baguette starts with an all-white meat chicken breast fire-grilled to perfection and topped with an exotic mustard sauce, crisp lettuce and juicy tomatoes all on fresh-baked baguette-style bread.
The Fire-Grilled Chicken Baguette line uses premium sauces, exotic spices and fresh-baked bread to naturally create their fresh new flavors without added fat. Along with the Fire-Grilled Savory Mustard Chicken Baguette, these new great-tasting sandwiches include the Fire-Grilled Santa Fe Chicken Baguette — topped with flavorful fire-grilled red and green peppers, onions and fire-roasted Southwest Sauce — and the Fire-Grilled Smoky BBQ Chicken Baguette — with fire-grilled peppers and onions and gourmet BBQ sauce with 12 different herbs and spices. The Fire-Grilled Santa Fe Chicken Baguette and the Fire-Grilled Savory Mustard Chicken Baguette are available in restaurants now. The Fire-Grilled Smoky BBQ Chicken Baguette will be in restaurants October 27, 2003.
“We are encouraged by the positive response to the Fire-Grilled Santa Fe Chicken Baguette and anticipate continued consumer demand with this line of fresh, made-to-order sandwiches as we offer our guests yet another great-tasting, low-fat option with the Fire-Grilled Savory Mustard Chicken Baguette,” said Brad Blum, chief executive officer of Burger King Corporation. “Some of our Guests may have been a bit surprised at the level of culinary excellence represented by these sandwiches in a quick service setting.”
Guests can also choose to enjoy their Fire-Grilled Chicken Baguette sandwiches as a new Lite Combo Meal that includes a freshly made garden side salad and 16.9 ounce bottled water or as part of a traditional value meal with medium fries and a medium soda for a suggested price of $4.59. The single sandwich is available for a suggested price of $2.89.
The Burger King system operates more than 11,350 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In fiscal year ending June 30, 2002, Burger King had system-wide sales of $11.3 billion. Visit the company’s website at www.burgerking.com.
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