Beloved Burger to Receive the Royal Wax Treatment at Madame Tussauds New York
America’s favorite hamburger is 50 and fabulous. First off a hot broiler in 1957, the WHOPPER sandwich has become an iconic burger for the ages and boasts generations of fans worldwide.
What began as a flame-broiled favorite now serves as the ultimate symbol of consumer customization, empowering people everywhere to HAVE IT YOUR WAY.
From its humble beginnings in a Miami restaurant, Burger King Corp.’s signature sandwich today embodies pop culture cool, preceding The Rolling Stones and outliving The Beatles, the Rat Pack and drive-in movie theaters. Today, the WHOPPER graces menu boards in 69 countries and is set to celebrate its half-century reign.
The WHOPPER is Born: The WHOPPER sandwich made its debut on March 4, 1957, when Burger King Corp. founders David Edgerton and James McLamore concocted a burger of unrivaled size and taste in their original Miami restaurant. Boasting a quarter pound of flame-broiled beef, ripe tomatoes, crisp lettuce, creamy mayo, ketchup, onions and crunchy pickles on a toasted, grilled bun, the duo developed a name worthy of the now famous burger and its ingredients. Throughout the past half century, the WHOPPER has been the leader of the burger pack, pioneering the concept of customization, igniting the burger wars with its 1982 “The WHOPPER Beat the BIG MAC” advertising campaign, and offering a gamut of popular, limited-time-only WHOPPER sandwiches.
To help kick off the celebration, the WHOPPER sandwich and the famous Burger “King” will be immortalized in Madame Tussauds wax attraction in New York City’s Times Square. It joins the ranks of other all-star entertainers, athletes, politicians and historic icons, but it starts the next 50 years as the first food product to receive such an honor. Heralding the installation of the figure – which portrays the King presenting the WHOPPER on a silver platter – the live King and his royal entourage, accompanied by WHOPPER fans, will escort the figure to its unveiling.
|WHOPPER Fun Facts
More than 1.3 billion WHOPPER sandwiches are sold each year worldwide! 221,184 ways to mix and match ingredients means countless ways to love the WHOPPER sandwich.Emmy award-winning host, Ellen DeGeneres in her first stand-up act, ate a WHOPPER, fries and a shake on stage.
Hungry New Year! What day of the year holds the record for most WHOPPER sandwiches sold? Dec. 31. It’s a WHOPPER sandwich world.
You can find a Dark WHOPPER Sandwich with pepper jack cheese, black pepper ketchup and grill sauce in the UK and Ireland.
Burger King Corp. also will launch www.Whopperfreakout.com, where visitors can view authentic outtakes of WHOPPER withdrawal from customers from the advertising spots.
Today, WHOPPER lovers take full advantage of Burger King Corp.’s HAVE IT YOUR WAY promise. From adding cheese to holding the onions, more than half of the 1.3 billion WHOPPER sandwiches sold every year are made especially for each customer.
The BURGER KING system operates more than 11,200 restaurants in all 50 states and in 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades. To learn more about Burger King Holdings Inc., please visit the company’s Web site at www.bk.com .
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