Purple reigns. Purple reigns. Heinz Ketchup announced today that Heinz EZ Squirt Funky Purple will join Heinz EZ Squirt Tomato Red and Blastin’ Green in its growing complement of colored condiments.
“The tremendous success of Heinz EZ Squirt Blastin’ Green showed us that kids love decorating their food with colors that are bright, wild, even a little … funky,” said Casey Keller, Managing Director for Ketchup, Condiments and Sauces at Heinz North America. “Literally thousands of people called, wrote or e-mailed us demanding a new Heinz EZ Squirt color, and the vast majority of kids asked for purple.”
The Heinz EZ Squirt color team turned to the experts for help — kids. After all, children are the No. 1 consumers of ketchup, devouring more than half of all ketchup in the United States — roughly 5 billion ounces annually. Kids and the Heinz EZ Squirt color team developed new prototypes that would give kids a bold new color they can use to personalize everything from hot dogs and french fries to macaroni and cheese.
“Boys and girls alike love the cool purple color,” said Brian Hansberry, Vice President of Marketing for Ketchup, Condiments and Sauces at Heinz North America. “Just look at kids’ entertainment, and you’ll find everything from purple computers to Harry Potter purple lightning bolts. Purple is a bold, fun color that brings a hint of mystery and magic to kids’ condiment creations.” Read more...