A Museum of Fast Food Advertising
Olympic Officials, Olympians and McDonald’s Crew Celebrate the Olympic SpiritThe Official Restaurant of the Olympic Games honored its best of the best restaurant employees – McDonald’s Olympic Champion Crew – who embody the Olympic ideals of excellence and teamwork in Beijing at a Big Mac Building competition. Read more...
Jim “MJ” Delligatti, 89, who invented McDonald’s Big Mac sandwich in 1967, was honored at a private opening of the Big Mac Museum Restaurant in North Huntingdon, Pa.Over the last 40 years, the Big Mac sandwich — with its catchy jingle and elusive sauce recipe — has solidified itself as a permanent fixture on the American landscape. Read more...
Lifestyle Graphics Reflect “i’m lovin’ it” Customer CampaignMcDonald’s today unveiled a new and innovative global packaging design inspired by the company’s “i’m lovin’ it” global brand campaign. Featuring images of people enjoying life’s simple pleasures, the packaging furthers McDonald’s creative intent to connect with customers worldwide in fresh, relevant ways. Read more...
Commercials, Concerts, Charity Work Highlight Multi-Tiered PartnershipMcDonald’s is loving Justin Timberlake as part of its new marketing appeal to today’s customers, culture and lifestyles. The Golden Arches has announced a multi- tiered international partnership with this superstar tied to McDonald’s unprecedented worldwide brand campaign, “I’m Lovin’ It,” launching in more than 100 countries beginning this month. Read more...
McDonald’s raises the curtain on the brightest star on Broadway and 42nd Street in New York City
Broadway welcomed its newest star and raised the curtain on the largest metropolitan McDonald’s restaurant in America, located at the center of New York’s tourism and entertainment district — Broadway & 42nd Street. Read more...
Torino, Italy First Market to Introduce New PackagingMcDonald’s Corporation launched the official global rollout of nutrition information on its product packaging in restaurants in the 2006 Olympic Winter Games host city, Torino.
The 26 restaurants in the Torino area are the first McDonald’s restaurants in the world to have the updated packaging for customers. This is the latest step in McDonald’s ongoing commitment to providing consumers with information to help them make informed choices. Read more...
Happy Meal Features Characters From Walt Disney Pictures’ Brother BearThe newest McDonald’s Happy Meal will feature eight fun-loving, action adventure toys from Walt Disney Pictures’ animated tale, Brother Bear.
The eight Brother Bear characters feature a variety of interactive functions such as figures that transform from human to animal, light up, jump, and spin for hours of Happy Meal fun. The loveable Happy Meal toys include Kenai Bear Transformer, Koda Top, Denahi Wolf Transformer, Koda Geyser, Rutt with Spring Legs, Tuke Bobble Head, Sitka Eagle Transformer, and Kenai Light-up & Projector. Read more...
Premiums include a 12-page 3-D Spy Kids comic book, a pair of 3-D glasses and an action figureMcDonald’s and Dimension Films are taking Happy Meals to a whole new dimension starting July 25, 2003, as characters from the highly anticipated, 3-D action-packed Spy Kids 3-D: Game Over movie jump from the pages of six one-of-a-kind 3-D comic books at participating McDonald’s.
Complete with action figures, ultra-hip 3-D glasses and 3-D comic books, this exciting new Happy Meal event brings back the magic of 3-D and the page turning adventures of Spy Kids 3-D: Game Over, debuting in theaters everywhere July 25, 2003. Read more...
Customers Now Have A New Convenient Way To Eat Their Favorite Breakfast TastesQuestion: What’s ingenious, innovative and yummy all over?
Answer: McDonald’s new McGriddles breakfast sandwiches! A new, permanent menu item, McGriddles breakfast sandwiches provide an innovative way for customers to eat warm golden griddle cakes (with the sweet taste of maple syrup baked right in), and different combinations of savory sausage, crispy bacon, fluffy eggs and melted cheese in a convenient sandwich. Read more...
McDonald’s GOT MILK? Pilot Promotion Reminds Kids to Drink Their MilkBeginning this month when you order a Happy Meal at any of the 153 McDonald’s restaurants in the greater Sacramento-area you’ll be asked: “GOT MILK?” Under a new marketing alliance between the California Milk Processor Board (CMPB) — creator of GOT MILK? — and McDonald’s restaurants, consumers in the Sacramento-area will be encouraged to have a carton of ice cold milk with their Happy Meals instead of the usual soft drink.
“Happy Meals just got a lot better,” says Jeff Manning, CMPB executive director. “Kids will drink milk with their meals if their parents will order it.”
The GOT MILK?/McDonald’s test represents a groundbreaking move for the world’s largest fast food giant. Read more...
