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Audrina Patridge
Audrina Patridge Trades “The Hills” for the Beach in Hot New Ad for Carl’s Jr.

Even During Bikini Season, Patridge Won’t Give Up Her Carl’s Jr. Teriyaki Burger

Wearing a sizzling gold lamé bikini, “The Hills” star Audrina Patridge, confesses that no matter how many indulgences she gives up during the summer bikini season, she will always make an exception for the Carl’s Jr. Teriyaki Burger. Calling it her “bikini burger,” Patridge steams up the screen in the latest ad for Carl’s Jr.

“During the summer, as my fans know, I’m always on the beach in my bikini,” said Patridge. “But, my one indulgence is the Carl’s Jr. Teriyaki Burger. I love the charbroiled pineapple and the Teriyaki glaze – I seriously crave it.”

Carl’s Jr. Teriyaki BurgerPatridge’s bikini body has earned her recognition on dozens of Top 10 lists, most recently being named to Access Hollywood’s Top 10 Celebrity Bikini Bodies list.

Patridge isn’t the only one who loves the Teriyaki Burger. Due to popular customer demand, Carl’s Jr. is bringing it back as a permanent menu item. The burger features a charbroiled beef patty, succulent teriyaki glaze, a charbroiled Dole pineapple slice, Swiss cheese, lettuce, tomato, red onion and mayonnaise, all on a delicious seeded bun. The burgers are available in a single, double or Six Dollar version, and sell for $2.89, $3.89 and $4.69, respectively (Prices may vary).

The ad, titled “Bikini”, was created by Los Angeles-based advertising agency Mendelsohn|Zien, the firm behind many iconic Carl's Jr. and Hardee's ads starring Paris Hilton in 2005 and Padma Lakshmi earlier this year. The commercial, which features the song “Moneymaker” by Rilo Kiley, was shot on the beach in Malibu, Calif.

“Carl’s Jr. ads have a long tradition of showing beautiful women eating delicious burgers,” said Brad Haley, executive vice president of marketing for Carl’s Jr. “So, when we found out that Audrina Patridge, one of the hottest young women in Hollywood today, was a Carl’s Jr. burger lover, this ad kind of wrote itself. The Teriyaki Burger, with fresh produce and grilled pineapple, is the perfect summertime burger. The ad features Audrina in an eye-catching bikini enjoying the burger in the California sun, surfside in Malibu, proving that life truly is a beach.”

The “Hot Chicks Eating Burgers” Contest
In order to further promote the burger reintroduction and enhance consumer engagement, Carl’s Jr. and its sister chain, Hardee’s, have partnered with Break Media, the ultimate online network for young, hungry guys to deliver the “Hot Chicks Eating Burgers” contest. The contest, launching today, will seek out carnivorous beauties nationwide to channel Audrina, Padma, Paris, and other Carl’s Jr./Hardee’s hotties by showing how they eat the chains’ delicious burgers. Consumers will be able to vote on which hot chick’s hamburger handling is the most engaging, with the winner appearing in a Carl’s Jr. or Hardee’s marketing campaign, and receiving a trip to the Palms Resort & Casino in Las Vegas and $1,000. Visit www.HotChicksEatingBurgers.com to view the user generated videos or for details on the promotion.

Audrina’s Teriyaki Burger ad is posted on the Carl’s Jr. YouTube channel ( www.youtube.com/carlsjr ) and Facebook page ( www.facebook.com/carlsjr ). Both platforms will also feature exclusive behind-the-scenes footage and interviews with the top-ranked bikini babe. Carl’s Jr. is also active on Twitter at www.twitter.com/carlsjr .

Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide.  As of the end of its fiscal 2010 first quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,133 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,205 Carl's Jr. restaurants and 1,915 Hardee's restaurants. For more information, or to find a Carl’s Jr. near you, go to www.ckr.com or www.carlsjr.com .

 


Mini-Food Trend Reaches American Favorite, Johnny Rockets

International All-American Restaurant Chain to Roll Out Sliders and Mini Hot Dogs

In its response to relevant eating habits and strong consumer demand, Johnny Rockets, home of the original hamburger, today announced the launch of new mini-food menu items. The 23-year-old chain of more than 260 restaurants will introduce five varieties of Slider Hamburgers, plus Mini Hot Dogs and Mini Chili Dogs to their menu of all-American favorites.

According to Johnny Rockets CEO, Lee Sanders, "Throughout our history, we have remained a relevant choice for our guests by providing a variety of new menu selections along with a predictably fun atmosphere and consistently great service. These new menu items satisfy our guests' cravings for small, sharable starters and, simultaneously, quench our operators' desires to continually renew and refresh our brand."

The new Slider Hamburger options include the 'Traditional Slider' with mayo and pickle slices, or one of the four new Johnny Rockets sauces; ancho-chipotle with a smoky pepper flavor, sweet pepper relish mayo, dijonnaise sauce with a hint of horseradish and chunky bleu cheese sauce. All of the new mini-food products become available the week of March 23 and prices vary by location.

Appealing to a wide range of demographics, Johnny Rockets serves a wide variety of made-to-order, fresh, never-frozen hamburgers, hand-dipped malts and shakes, traditional American Fries, sourdough-battered onion rings and Johnny Rockets' own signature sandwiches that include Philly Cheese Steak, with or without grilled vegetables, Grilled Chicken Breast Sandwich and their proprietary, homemade Egg Salad Sandwich made fresh daily.

Other upcoming menu enhancements include the addition of a Caesar salad, Chili-Cheese hamburger, (a new spin on an old classic), and flavorful new shakes.

For more than 23 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers and hand-dipped shakes and malts. Headquartered in Lake Forest, Calif., Johnny Rockets has 263 corporate and franchise-owned restaurants in 29 states and 11 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets. To learn more about Johnny Rockets, visit www.johnnyrockets.com .

 

Tuscani Pastas from Pizza Hut
Tuscani Lasagna From Pizza Hut:
"So Authentic, We Took It to Italy"

New Tuscani Pastas recipe delivers real Italian taste of America's most popular pasta dish

Less than one year ago, Pizza Hut turned the pizza world upside-down by introducing restaurant-quality Tuscani Pastas from Pizza Hut. Millions of families across the country have enthusiastically gathered at the table to enjoy the delicious taste of a great pasta meal freshly prepared and delivered hot to their door. And today, there's one more reason to celebrate -- introducing Tuscani Lasagna from Pizza Hut.

The new Tuscani Lasagna is so good in fact, that as part of their new reality-themed ad campaign, Pizza Hut brought their new Lasagna to Italy and earned rave reviews from Italians who truly know good pasta.

"Lasagna is America's most popular pasta dish, so it was a natural addition to our line of Tuscani Pastas," said Scott Bergren, Pizza Hut President and Chief Concept Officer. "Americans have eagerly embraced the concept of delivery pasta over the past year catapulting Pizza Hut to become the undisputed category leader. We're excited for the introduction of Lasagna as it gives our customers another great reason to enjoy a delicious, authentic pasta at an unbeatable price from Pizza Hut."

Authentic Italian Taste
The Italian-inspired Lasagna features lasagna noodles, real ricotta, parmesan and Romano cheeses, and a hearty Italian-seasoned meat sauce. Tuscani Pastas Lasagna is a sensible meal solution for hungry families -- more than three pounds of lasagna is accompanied by five oven-fresh breadsticks. With enough food to feed four people for just $14.99, Tuscani Pastas Lasagna is a great deal on delicious food when consumers need it most.

Welcome to the Family
Pizza HutTuscani Pastas Lasagna is the fourth addition to the Tuscani Pastas line from Pizza Hut, the first delivery pastas offered by a national chain. In April 2008, Pizza Hut introduced Tuscani Pastas with two delicious varieties: Meaty Marinara and Creamy Chicken Alfredo. In September, Premium Bacon Mac 'N Cheese was added to the collection, giving pasta fans a contemporary twist on a pasta classic.

Easy to Order, Easy to Enjoy
Tuscani Pastas can provide a much-needed night off from the stress of preparing a meal that the whole family can enjoy and the ease and convenience doesn't end with a night away from the kitchen. You can place your order for Tuscani Pastas Lasagna or any other Pizza Hut favorites up to a week in advance at www.pizzahut.com. You can also submit orders via text message or mobile Web, even through the popular Facebook platform.

As the world's largest pizza restaurant company with 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. . The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at http://www.pizzahut.com/.

 

Hardee's Gives Sit-down Restaurants a Run for Their Money

New Breakfast Burrito and Potatoes Rival Those Found at Great American Diners

Hardee’s breakfast menu, already a standout in the fast-food world thanks in large part to the chain’s signature Made from Scratch Biscuits, now moves even closer to sit-down restaurant fare with the introduction of its Ham & Three Cheese Breakfast Burrito and Country Potatoes side item.

Hardee’s has taken a popular diner-breakfast omelet offering, ham and three cheeses, and rolled it up in a tortilla to make it portable. The new Ham & Three Cheese Breakfast Burrito starts with two folded eggs and is packed with diced ham and melted cheddar, American and Swiss cheeses, all wrapped up in a warm, flour tortilla.

The chain’s new Country Potatoes are cubed chunks of whole potatoes, with the skin left on, that are lightly seasoned with salt and pepper, like those served in most sit-down diner restaurants. The new side item replaces Hardee’s Hashround potatoes, which were more like the ubiquitous formed, shredded potato offerings common to virtually all other fast-food chains’ menus.

“Hardee’s has had a great deal of success in the past by bringing sit-down restaurant-quality food to fast-food consumers, most notably with our award-winning line of 100% Black Angus beef Thickburgers,” says Brad Haley, EVP of Marketing for Hardee’s. “Our famous Made from Scratch, buttermilk biscuits have always been very popular as well but we still had a few opportunities to further narrow the gap with sit-down restaurants on our breakfast menu. So, we have taken a very popular breakfast omelet and made it easy to eat on-the-go with our new Ham & Three Cheese Breakfast Burrito. And, what better complement to a great diner-style breakfast entrée than our new Country Potatoes, which were created to match the kind of potatoes served at most sit-down restaurants.”

The Ham & Three Cheese Breakfast Burrito will be sold at participating Hardee’s restaurants for $2.69 and is available in a small combo for $4.29 including the new Country Potatoes. Country Potatoes are also available as a small a la carte item for $1.09. Price and participation may vary.

Celebrating more than 45 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal quarter ended November 3, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,110 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,185 Carl’s Jr. restaurants and 1,912 Hardee’s restaurants. For more information, or to find a Hardee’s near you, go to www.ckr.com or www.hardees.com.

 

Carl’s Jr. Guacamole Bacon BurgersCarl’s Jr. Expands Line of Popular Guacamole Bacon Burgers

To Be Honored As Official Burgers of the California Avocado Festival

It’s not easy to make really good guacamole, which may explain why Carl’s Jr. is the only fast-food chain to have had so much success with guacamole-topped burgers and chicken sandwiches in the past that it made the Guacamole Bacon Six Dollar Burger a permanent menu offering in 2003. Carl’s Jr. prepares its guacamole fresh daily, mixing real salsa – also made fresh every day – with real avocado, and starting today the chain’s customers can order from a full line of Guacamole Bacon Burgers, including the single, double and Six Dollar Burger varieties.

“Carl’s Jr. has always had great success introducing menu items that deliver more authentic tastes and flavors than our competitors would ever attempt,” said Brad Haley, executive vice president of marketing for Carl's Jr. “So, we naturally wanted to prepare guacamole like people do at home, with real avocados and fresh salsa, to make our Guacamole Bacon Burgers taste like something you’d be more likely to find only in sit-down restaurants. It’s that kind of quality that helped get the Guacamole Bacon Burgers selected as the official burgers of the California Avocado Festival, and those people know good guacamole when they taste it!”

Already hailed as “Best Burger 2007” by Best of Citysearch, the Guacamole Bacon Burgers will be feted as the official burgers during the 2008 California Avocado Festival. One of the largest street festivals in California, the Avocado Festival takes place in Carpinteria, Calif., home to Carl’s Jr. corporate headquarters.

“We are proud to name the Carl’s Jr. Guacamole Bacon Burgers the official burgers of the California Avocado Festival. We are especially excited to celebrate it from right here in Carpinteria,” said Gary Dobbins, president of the California Avocado Festival. “We are the third largest avocado producing region in North America and the festival is a great place to celebrate and sample the fruits of our labor.”

The 22nd Annual California Avocado Festival kicks off October 3 and is a free three-day celebration of avocados in downtown Carpinteria. The event includes 30 food booths, 40 musical and entertainment acts on three stages and more than 70 arts and crafts vendors. The event even includes a guacamole competition. For more information, visit www.avofest.com.

The Guacamole Bacon Six Dollar Burger features a charbroiled 100 percent Black Angus beef patty topped with guacamole, two strips of bacon, two slices of pepper-Jack cheese, Santa Fe sauce, red onions, tomato and lettuce on a seeded bun. Carl’s Jr. will also now offer a single Guacamole Bacon Burger as well as a double Guacamole Bacon Burger version. Price for the Guacamole Bacon Six Dollar Burger is $4.99 a la carte, $3.29 for a single, and $4.29 for the double. Prices may vary.

Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (of Carpinteria, Calif. As of the second fiscal quarter ended September 8, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,100 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,170 Carl’s Jr. restaurants and 1,917 Hardee’s restaurants. For more information, or to find a Carl’s Jr. near you, go to www.ckr.com or www.carlsjr.com .

 

Pork. It’s What’s for Breakfast

Hardee’s Introduces a New Breakfast Classic:
The Pork Chop ‘N’ Gravy Biscuit

Following the success of its recent Chicken Fillet Biscuit promotion, this week Hardee’s introduces another nod to Southern cuisine – the Pork Chop ‘N’ Gravy Biscuit. Featuring a breaded, boneless pork chop and sausage gravy on one of the chain’s signature Made From Scratch Biscuits, the new menu item is sure to stick to the ribs of even the hungriest breakfast customer.

“We first introduced a Pork Chop Biscuit a few years ago and, even though we stopped selling it last year, we still get many requests from people asking us to bring it back,” said Brad Haley, Hardee’s Executive Vice President of Marketing. “And, since we had many reports from our restaurants that people were ordering a side of our famous sausage gravy to dip the biscuit in – which I usually do myself, by the way – we decided to re-test it with sausage gravy already on it and it was more popular than ever. So, I guess the old saying among our test kitchen people is true: ‘The only way to make it better is to add gravy to it!’.”

The Pork Chop ‘N’ Gravy Biscuit will be sold at participating Hardee’s restaurants for $2.99 and is available in a small combo for $4.59 including hash rounds and a beverage. Prices may vary by location.

Celebrating more than 45 years in the quick-service industry, Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the second quarter ended September 8 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,100 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,170 Carl’s Jr. restaurants and 1,917 Hardee’s restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com .

 


Domino's Pizza introduces four varieties of oven baked sandwiches

Domino's Pizza Delivers New Line
of Oven Baked Sandwiches

Pizza Delivery Leader Takes on 'Sub-Par' Submarine Chains with Delicious New Menu Line

In a historic expansion of its menu, Domino's Pizza claims the title as the first major quick-service restaurant chain in the U.S. to deliver hot, oven baked sandwiches, with its national roll-out beginning today. Sandwich lovers nationwide can stop settling for cold or "toasted" sub-par sandwiches from other chains - and can start enjoying delicious sandwiches, fully-baked in mega-sized, real ovens at 450 degrees. And, Domino's delivery experts will deliver them directly to their customer's door any time, day or night.

Domino's new Oven Baked Sandwiches are priced at just $4.99 and are available in four delicious varieties, all on artisan Italian bread and baked to a golden brown:

  • Philly Cheese Steak: steak, American and provolone cheeses, with fresh onions, green peppers and mushrooms.

  • Chicken Bacon Ranch: seasoned all-white meat chicken breast, bacon, creamy ranch dressing and provolone cheese.

  • Chicken Parm: seasoned all-white meat chicken breast, tomato basil marinara, parmesan-asiago and provolone cheeses.

  • Italian: slices of pepperoni, Genoa salami, ham, provolone cheese, banana peppers, fresh green peppers and onions.

"As of today, we are the largest sandwich delivery company in the nation," said Patrick Doyle, president of Domino's USA. "This launch springboards Domino's into the lunch business by providing a product that is high quality, priced right and aimed at convenience-minded people without a lot of time. Of course, sandwiches are also available any time our stores are open.

"Some of our sandwich competitors use units that look like microwaves or toaster ovens to try and warm a few of their subs. We have high-end ovens in our stores that cost $30,000 and bake our sandwiches at 450 degrees. It gives us a huge quality advantage they can't match," Doyle added. "People fed up with brown-bagging or driving to pick up something cold, can save some time and gas by ordering a hot Domino's sandwich for delivery to their home or office."

Domino's new Oven Baked Sandwiches will be available in approximately 4,000 U.S. stores beginning today and will be available in all U.S. stores beginning Sept. 22.

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Through its primarily franchised system, Domino's operates a network of 8,238 franchised and Company-owned stores in the United States and more than 50 countries. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry and is the "Official Pizza of NASCAR." For more information, visit http://www.dominos.com .

 


Nine-time U.S. Olympic gold medalist Carl Lewis "fires up" McDonald's Olympic Champion Crew

McDonald's Honors World’s Best Big Mac
Builders at Beijing Olympic Games

Olympic Officials, Olympians and McDonald’s Crew Celebrate the Olympic Spirit

The Official Restaurant of the Olympic Games honored its best of the best restaurant employees - McDonald's Olympic Champion Crew - who embody the Olympic ideals of excellence and teamwork in Beijing at a Big Mac Building competition. Olympic officials and McDonald’s executives joined world-renowned athletes, including nine-time U.S. Olympic Track & Fieldgold medalist Carl Lewis and Chinese Olympians Gao Min, two-time Diving gold medalist, and Track & Field gold medalist Wang Junxia, to cheer on the company’s all-star crew teams as they demonstrated what they do best in McDonald's restaurants around the world.

In this McDonald’s Olympic event, crew competed for honors in four categories: quality of food, teamwork and collaboration, celebration of the Olympic Spirit and speed of service. The exhibition was held at the world’s largest free-standing McDonald’s restaurant, located at the north end of the Olympic Green, built to seat more than 1,000 customers.

McDonald's CEO Jim Skinner, Olympic Champion Crew, Ronald McDonald and Olympic Athletes

"These crew members exemplify the same spirit as the Olympic athletes themselves and it showed during today’s competition,” said Jim Skinner, McDonald’s Chief Executive Officer. "Our outstanding restaurant employees are the heart and soul of the company. They are being recognized for providing the same efficient and friendly service to the international crowds in Beijing as they do for customers every day in their hometowns, all at the speed of service McDonald’s offers worldwide."

World-class Olympians Lewis, Min and Junxia coached McDonald’s Olympic Champion Crew as they showed off their skills in front of a crowd of hundreds, including United States Olympic Committee (USOC) Chairman Peter Ueberroth, International Olympic Committee (IOC) Managing Director Timo Lumme, Assistant to the President of the Beijing Organizing Committee of the Olympic Games (BOCOG) Tu Mingde and Chinese Olympic Committee (COC) Deputy Director of Marketing Peng Xiao.

"As a former McDonald’s restaurant employee, I was proud to share in this moment today with the McDonald’s Olympic Champion Crew,” said Olympian Carl Lewis. “I needed dedication, energy and drive to compete as an athlete and the same holds true for these outstanding crew teams."

McDonald’s has brought an unprecedented 1,400 McDonald's Olympic Champion Crew representing 36 countries to the 2008 Games. They are serving the world’s best athletes, coaches, officials, media and spectators at four new McDonald’s Olympic venue restaurants. There is one in the Olympic Village and one in the Main Press Center for the more than 30,000 media expected, and two restaurants for spectators on the Olympic Green.

“The McDonald's Olympic Champion Crew program demonstrates the very ideals of the Olympic Movement – connecting cultures and communities while celebrating excellence and achievement,” said IOC President Jacques Rogge.

McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants in 118 countries. More than 75 percent of McDonald's restaurants worldwide are owned and operated by franchisees and affiliates. Please visit www.mcdonalds.com  to learn more about the company.  To learn more about McDonald’s Olympic Sponsorship Programs, visit McDonald’s Olympic Resource Center at http://www.mcdepk.com/2008OlympicGames .

 

Carl's Jr. Unleashes
A New Monster

The Monster Breakfast Sandwich Takes the Growl Out of Your Morning

A growling stomach is a thing of the past as Carl's Jr. introduces a new breakfast item as big as its famously-filling burgers - the Monster Breakfast Sandwich. The newest mega-sized morning offering is sure to tame even the most monstrous appetite for the all-important first meal of the day. The sandwich is filled with all of the classic breakfast favorites, including two eggs, two strips of bacon, a sausage patty and Swiss and American cheeses piled between grilled sourdough bread.

The Monster Breakfast Sandwich also serves as the kick-off for new positioning of the entire Carl's Jr. breakfast menu, featuring the tagline, "Breakfast as big as our burgers."

"As we looked for compelling ways to make Carl's Jr. breakfast menu stand out from the crowd, our consumer research revealed that many people felt that typical fast-food breakfast items really didn't fill them up, so much so that they often ordered two sandwiches at a time to get enough food," said Brad Haley, executive vice president of marketing for Carl's Jr. "So, we've satisfied that need in a big way with the new Monster Breakfast Sandwich. While it dwarfs the usual fast-food fare out there, with two eggs, sausage, bacon and cheese, it really is more like the amount of food you would get for breakfast in any diner. And, to help convey that idea, we will be running humorous television ads that depict people at various types of restaurants ordering breakfasts in tiny portions, while the announcer intones, 'You wouldn't eat like this in a restaurant. Why do it in a fast food place?'"

Taking inspiration from its sister chain Hardee's success with high-quality, filling breakfast items, the Monster Breakfast Sandwich joins other favorites on the Carl's Jr. breakfast menu including the popular Breakfast Burger, featuring a charbroiled burger patty, topped with egg, bacon, cheese and hash browns, and several hefty breakfast burritos, including the popular Steak and Egg offering made with fresh salsa.

The Monster Breakfast Sandwich will sell for $2.89 a la carte or $4.49 as part of a combo. Prices may vary.

Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc., which has  a total of 3,101 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,162 Carl's Jr. restaurants and 1,939 Hardee's restaurants.
For more information, or to find a Carl's Jr. near you, go to www.carlsjr.com .

 

Hershey's The Dark Knight Reeses Peanut Butter Cups
Special Edition The Dark Knight Reese's and Kit Kat Bars

Instant-Win Promotion Invites Reese's, Kit Kat and Batman Fans to
"Find the Bat-Signal and Win"

Hershey's The Dark Knight Kit Kat BarThe Hershey Company announced today that it is celebrating the release of Warner Bros. Pictures' The Dark Knight with Special Edition Batman-themed products. Special Edition Reese's Milk Chocolate Peanut Butter Bats and Reese's Dark Peanut Butter Bats feature a unique bat shape to mark the debut of the highly anticipated new Batman feature, arriving in theaters July 18. Reese's Pieces Candies are getting in on the fun by masking themselves in a Batman-themed black and blue color scheme, and Kit Kat Dark Knight Bars feature an imprinted Bat-Signal on standard and king size bars. The Special Edition Batman products hit store shelves this month.

Hershey's The Dark Knight collection also invites consumers to "Find the Bat-Signal and Win" with an exciting instant-win promotion. One lucky grand-prize winner will receive the ultimate Batman accessory -- a customized, Batman-themed, hand built MV Agusta F4 motorcycle valued at $35,000. Specially marked packages feature instant-win game pieces and the chance to win a variety of The Dark Knight-themed prizes, including ten official Joker Henchman Masks and five home theater systems, each including a widescreen television, speakers and audio components.

For an inside look at Hershey's "Find the Bat-Signal and Win" promotion prizes and The Dark Knight movie trailers, fans can visit www.reeses.com/darkknight . Reese's and Batman fans are invited to upload videos showcasing their favorite way to enjoy Hershey's The Dark Knight collection, helping The Joker on his quest to make the Reese's bat-shaped candy disappear.

"By partnering with one of the season's hottest entertainment properties, Hershey is delivering the excitement of a big-screen event movie through our iconic brands," said Michele Buck, Senior Vice President, Global Chief Marketing Officer, The Hershey Company. "We are thrilled to partner with The Dark Knight and we are excited to bring this exciting promotion to our consumers."

The Special Edition Reese's Peanut Butter Cups, Reese's Pieces Candies and Kit Kat Wafer Bars featuring The Dark Knight are available now through December 2008, while supplies last, at mass, grocery, drug and convenience stores. Hershey's "Find the Bat-Signal and Win" promotion runs through December 31, 2008. Official rules and additional details can be viewed at www.reeses.com/darkknight.

Hershey Foods Corporation is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. Some of the company's most popular products include Hershey's milk chocolate and milk chocolate with almonds bars, Hershey's Kisses chocolates, Reese's peanut butter cups, Jolly Rancher and Twizzlers candies, Hershey's cocoa, and Hershey's syrup. The company also is a market leader in the gum and mint category with such well-known brands as Ice Breakers, Breath Savers, and Bubble Yum. For more information, visit www.hersheys.com

 

Hardee's Offers Most Decadent Burger Yet

New Prime Rib Thickburger Bucks the Discounting Trend of Competitors

Flying in the face of conventional thinking yet again, today Hardee's announced that it is thumbing its nose at the current value menu movement by rolling out the ultimate premium burger, the Prime Rib Thickburger. The new Thickburger marks the chain's latest foray into its highly successful "meat-as-a-condiment" menu development strategy and is the most high-end one yet.

"We've never been ones to follow the fast-food herd mentality," said Brad Haley, Hardee's EVP of Marketing. "So, while other places are hopping on the value bandwagon and, thus, promoting their smallest and lowest-quality menu items, we'll keep doing what we do best by giving our customers what they really crave: big, delicious, premium-quality burgers. And, the new Prime Rib Thickburger is our most decadent Thickburger ever since it's a charbroiled, one-third pound 100% Black Angus beef patty topped with thinly-sliced prime rib, horseradish sauce, Swiss cheese, and grilled onions on a Ciabatta roll served with a cup of au jus for dipping," Haley added. "At a suggested selling price of $4.49, that's our idea of a 'value burger.'"

The small size Prime Rib Thickburger combo featuring Hardee's Natural-Cut Fries and a drink will be sold at participating restaurants for $6.49. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of its fiscal 2008 fourth quarter ended Jan. 28, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,067 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,141 Carl's Jr. restaurants and 1,926 Hardee's restaurants. For more information, or to find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com .

 

Wendy's Launches Hand-Spun Frosty Shakes

Three flavors: Vanilla Bean, Chocolate Fudge and Strawberry

After almost 39 years, Wendy's is shaking up the Frosty.

Wendy's announced today that it's introducing a new line of hand-spun Frosty Shakes in three flavors: Vanilla Bean, Chocolate Fudge, and, yes, Strawberry -- a Company first.

The rich and creamy Frosty Shakes, topped with whipped cream and a cherry, are served with a straw. The traditional Frosty is thicker so it has to be eaten with a spoon.

In 1969, when Dave Thomas opened his first Wendy's in Columbus, Ohio, the Frosty was one of five original items on the menu.

One of the most familiar and enduring items on Wendy's menu, the Frosty only came in one flavor -- Chocolate -- until 2006, when Vanilla was added. Since then, the Company has introduced Frosty Floats and Twisted Frostys with candy or cookie toppings mixed in.

"This is another example of how we're actively expanding our dessert and beverage portfolio by leveraging the power of our proprietary Frosty brand," said Wendy's Interim Chief Marketing Officer Paul Kershisnik. "There's nothing quite like the taste of our Frosty Shakes. They're a perfect fit for meals and snacking occasions."

Beginning in early June, national advertising support will emphasize the premium quality of the Frosty shakes, using five kinds of cocoa, real vanilla beans and sauce made from real strawberries.

In addition to shakes, Wendy's is introducing a Nestle Toll House Cookie Dough Twisted Frosty this month.

Wendy's annually serves more than 350 million Frostys.

Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and five quality brands, including Wendy's Old Fashioned Hamburgers, Tim Hortons, Baja Fresh Mexican Grill, Cafe Express and Pasta Pomodoro.  For more information, visit www.wendys.com.

 

Big, Bold, Spicy Baconator Delivers Tasty Kick

Wendy's Introduces
International Spicy Baconator

For those who dare, Wendy's has introduced a spicy version of The Baconator that brings the heat.

The bold sandwich features six strips of bacon on top of two hot, juicy hamburgers with two slices of Pepper Jack cheese, chipotle ranch sauce and jalapenos.

The Spicy Baconator will be available for a limited time at Wendy's 6,250 U.S. and Canadian locations.

"If you're really hungry and love great-tasting food with an extra kick, the premium Spicy Baconator does the trick," said Wendy's Interim Chief Marketing Officer Paul Kershisnik. "It's another example of how we're continuing to innovate, bring new news to our menu and more fully leverage our core strengths built around fresh, never frozen beef and superior quality."

Wendy's introduced its popular Baconator in June 2007, and has sold more than 68 million since then. It is one of Wendy's most successful new product introductions in recent years.

Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and five quality brands, including Wendy's Old Fashioned Hamburgers, Tim Hortons, Baja Fresh Mexican Grill, Cafe Express and Pasta Pomodoro.  For more information, visit www.wendys.com.

 

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