Officially Licensed NASCAR Frozen Burgers to Appear in Grocery Stores This Spring
Checkers Drive-In Restaurants, Inc., the nation’s largest chain of double drive- thru restaurants and the Official Burger of NASCAR, today joined Birchwood Foods and NASCAR representatives to unveil its new Officially Licensed NASCAR Frozen Burgers.
“Today, Checkers/Rally’s is taking our NASCAR partnership to the next exciting level by bringing our full flavored burgers and the power of NASCAR together to give race fans across the country a new way to enjoy Checkers/Rally’s,” said Richard S. Turer, Vice President of Marketing, Checkers Drive-In Restaurants, Inc. “This grocery channel product further emphasizes Checkers/Rally’s position as the Official Burger and Drive-Thru Restaurant of NASCAR, and builds on the fully integrated motorsports presence we have at our restaurants. From our signature NASCAR Combo meal, to our restaurant signage, to our racing-themed national sweepstakes programs, NASCAR has become an important part of our guests’ experience.”
Checkers/Rally’s Officially Licensed NASCAR Burgers are 100 percent pure ground beef. Each package contains six 1/3 pound patties and includes a collectible NASCAR-licensed burger seasoning shaker, bringing the authentic taste of Checkers/Rally’s burgers home. The patties can be cooked on the grill, in the skillet or under the broiler, satisfying any race fan’s hunger . . . fast.
Checkers/Rally’s Officially Licensed NASCAR Frozen Burgers will hit grocery store freezer cases in early spring, first launching in select North- and South Carolina-based retailers, including Food Lion. Additional distribution locations are planned to follow in early summer 2006.
Checkers Drive-In Restaurants, Inc. is the largest double drive-thru restaurant chain in the United States. The Company develops, owns, operates and franchises quick-service Checkers and Rally’s double drive-thru restaurants. In 2005, Checkers/Rally’s was awarded two of the industry’s most coveted recognitions: Best Drive-Thru in America 2005 in the QSR Drive-Thru Study for Rally’s, and Nation’s Restaurant News Hot! Again Award for Checkers’ sizzling business performance. Checkers/Rally’s is the Official Burger and Drive-Thru Restaurant of NASCAR. Visit their website at http://www.checkers.com/
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