The Kissmobile Tour 2001 embarked on a yearlong charitable mission with a New York City Valentine’s Day kickoff.
The tour has a special mission: to help raise donations and awareness for United States and Canadian children’s hospitals and for Hershey’s long-standing charity partner, the Children’s Miracle Network (CMN). Each of the two 25-foot long, 11-foot tall specialty vehicles resembles a row of three giant Hershey’s Kisses chocolates.
During 2001, the Hershey’s Kissmobiles, each accompanied by two “Chocolate Ambassadors,” will drive more than 100,000 miles, travel to more than 120 cities in the U.S. and Canada, stop in over 30 states, and visit with thousands of hospitalized kids in over 120 children’s hospitals.
At the various events and retail stops made during the 2001 tour the public will have the opportunity to purchase Kissmobile collectibles for a modest donation to CMN. One hundred percent of the donations collected go directly to local children’s hospitals affiliated with the Children’s Miracle Network.
The Kissmobile’s Kid Center has something for everyone; a 45-inch big screen TV, a DVD player, and sound system complete with “Kissmobile Kids Karaoke,” and a cockpit CD player and Public Address system with microphone. Children visiting the Hershey’s Kissmobile may play “The Great Kiss Race,” a computer-animated racing game, see movies on how the Hershey’s Kissmobile was created, learn how Hershey’s Kisses chocolates are made, and play Kissmobile Trivia.
In addition to its technical wizardry, the Hershey’s Kissmobiles’ “Chocolate Ambassadors” share free Hershey’s Hugs and Kisses chocolates with the public everywhere it goes.
See the web site at http://www.kissmobile.com.
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