Just Born Announces Distribution Initiative With Haribo
Just Born, Inc., makers of the popular Marshmallow Peeps, Mike and Ike, Hot Tamales and Zours, have announced a new distribution initiative with confectionery giant Haribo. Haribo will be distributing Just Born’s seasonal marshmallow items in select European markets.
To start off with, Haribo will be distributing Marshmallow Peeps 5-ct. yellow Chicks and 4-ct. pink Bunnies in Belgium for Easter 2004.
While Just Born will continue building its relationships with its network of European distributors, it looks forward to the additional support and impulse, which Haribo has already brought to Just Born’s Marshmallow Peeps brand.
Ed Broczkowski, Export Development Manager at Just Born, commented, “We are thrilled to partner with a confectionery company of Haribo’s unsurpassed caliber. With this relationship, our Marshmallow Peeps are already gaining an immediate acceptance among new and important European retailers and consumers. Haribo understands the essence of Peeps, which can be compared to its own gummy Gold Bear brand. Haribo’s Gold Bear product has that icon status in Europe that our Peeps Chick has in the U.S.”
Haribo, headquartered in Bonn, Germany, is one of Europe’s largest sugar confectionery manufacturers and exports to 105 countries. The Haribo name will be present on the Peeps packages distributed this Easter. More information can be found at www.haribo.com .
Just Born is a privately held company, which was founded in 1923. Just Born has over 520 employees and markets its candy in over 35 countries. In addition to MARSHMALLOW PEEPS, MIKE and IKE and HOT TAMALES, Just Born manufactures PEANUT CHEWS and Teenee Beanee Gourmet Jelly Beans. The company hosts a corporate website justborn.com which has links to its brands’ websites which include zours.com , marshmallowpeeps.com and hottamales.com.
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