Dunkin’ Donuts and Baskin-Robbins Introduce OREO Inspired Treats to Celebrate Cookie’s 100th Birthday

Oreo Donut with Oreo CoolattasThere’s a new way the cookie crumbles for OREO cookie fans at Dunkin’ Donuts and Baskin-Robbins this summer

To help OREO celebrate its 100th birthday, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, and Baskin-Robbins, the world’s largest chain of ice cream specialty shops, have introduced a sweet collection of OREO inspired treats.  Read more...

Big Train Announces New Summer Drink Mixes

Root BeerBig Train, a worldwide leading manufacturer and distributor of gourmet beverage mixes announced two new blended crème frappe drink mixes as part of its summer drink options.

Big Train is expanding the industry’s largest line of specialty gourmet beverage mixes with two more refreshing flavors just in time for the warm summer sun! New York Cheesecake Blended Creme frappe mix and Root Beer Float Blended Crème frappe mix are destined to be summer favorites on any menu.

New York Cheesecake Blended Crème Frappe Mix  Read more...

It’s 7-Eleven Day and You Know What That Means… Party at the Slurpee Machine!

7-Eleven DaySummer and 7-Eleven stores’ frozen Slurpee drinks is as all-American as, well, baseball and hot dogs … the Fourth of July and cookouts … amusement parks and big box-office movies.

And free Slurpee drinks? That’s a tradition that Americans have come to love as well.

Once again, 7-Eleven is celebrating its birthday on 7-Eleven Day, Wednesday, July 11, participating stores in the U.S. and Canada will give away free 7.11-ounce Slurpee drinks between 11 a.m. and 7 p.m., local time.

“7-Eleven Day, or free Slurpee Day, gets bigger and more popular every year,” said Joe DePinto, 7-Eleven president and CEO. “This year we expect to give away 7 million Slurpee drinks, more than ever before, beating last year’s offer by 2 million. On July 11th, we at 7-Eleven will recognize our 85th year as the retail leader of convenience, and it will mark the 45th birthday of our iconic drink – the Slurpee. But the day is also when we do something special to thank customers for their support and welcome new guests.”  Read more...

Wendy’s Launches Hand-Spun Frosty Shakes

Wendy's Launches Hand-Spun Frosty ShakesThree flavors: Vanilla Bean, Chocolate Fudge and Strawberry

After almost 39 years, Wendy’s is shaking up the Frosty.

Wendy’s announced today that it’s introducing a new line of hand-spun Frosty Shakes in three flavors: Vanilla Bean, Chocolate Fudge, and, yes, Strawberry — a Company first.

The rich and creamy Frosty Shakes, topped with whipped cream and a cherry, are served with a straw. The traditional Frosty is thicker so it has to be eaten with a spoon.

In 1969, when Dave Thomas opened his first Wendy’s in Columbus, Ohio, the Frosty was one of five original items on the menu.

One of the most familiar and enduring items on Wendy’s menu, the Frosty only came in one flavor — Chocolate — until 2006, when Vanilla was added. Since then, the Company has introduced Frosty Floats and Twisted Frostys with candy or cookie toppings mixed in.  Read more...

Pepsi-Cola Global Brand Restyle

Pepsi-Cola Global Brand RestylePepsi is launching a global brand restyle including new package graphics for Pepsi-Cola

Beginning in February, Pepsi-Cola will reach out to consumers in a different way than ever before.  Read more...

Pepsi-Cola North America to Launch Diet Pepsi MAX

Pepsi-Cola North America to Launch Diet Pepsi MAXNew Invigorating Zero-Calorie Cola Hits Shelves This Summer

Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is specially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in June.

Diet Pepsi MAXDiet Pepsi MAX is for 25-34 year-old diet drinkers, as well as transitioners — those making the switch from regular colas to diets. Nearly 80% of adult consumers say that maintaining energy is a top priority and nearly 60% find that there’s not enough time in the day to do the things they need to do. Diet Pepsi MAX serves up the invigoration they’re looking for in a familiar, great-tasting beverage — a zero-calorie diet cola.

“Diet Pepsi MAX will bring invigoration to the masses,” said Cie Nicholson, svp and chief marketing officer, Pepsi-Cola North America. “Adults have told us that they’re constantly looking for the right balance to get them through their day and Diet Pepsi MAX is uniquely formulated to give the mind and body a boost.”  Read more...

The Coca-Cola Santa Turns 75 Years Old

The Coca-Cola Santa Turns 75 Years OldLegendary illustrator Haddon Sundblom Created the Rosy-Cheeked Figure

This holiday season, birthday cake will replace cookies on Santa’s wish list. The modern-day image of Santa Claus — based on a painting commissioned by The Coca-Cola Company — turns 75 this year.  Read more...

Anniversary of an Icon: Coca-Cola Contour Bottle Celebrates 90 Years

Phil Mooney, director of Archives for The Coca-Cola Company, shows one of the two remaining original contour bottles and displays earlier prototypesPhil Mooney, director of Archives for The Coca-Cola Company, shows one of the two remaining original contour bottles and displays earlier prototypes

2006 marks the anniversary of a true icon. It was 90 years ago, in 1916, that the now famous Coca-Cola bottle began appearing on store shelves, having been patented on November 16 the year before. Called the Coca-Cola “contour” bottle, this unique package remains an instantly recognizable symbol that distinguishes the world’s best known soft drink from all other products.

Widely recognized as a pioneering example of package-driven branding, the contour bottle is one of the few packages to ever receive a trademark from the U.S. Patent and Trademark Office, helping to make Coca-Cola one of the most famous brands in the world today.  Read more...

Dr Pepper/Seven Up’s New Raging Cows Think ‘Outside of The Barn’

Dr Pepper/Seven Up's New Raging Cows Think  'Outside of The Barn'Milk With ‘Attitude,’ Tantalizing Flavors, Spirited Mascot, Help Expand Company’s Beverage Portfolio

Cheered by a rowdy mascot, Dr Pepper/Seven Up executives today announced the creation of Raging Cow, a new milk-based product served cold in single servings, with an array of five alluring flavors. Packaged in plastic bottles, Raging Cow will appear in selected markets beginning in early March, eventually expanding to national distribution.

“Raging Cow is a very different way of looking at flavored dairy drinks,” stated Dr Pepper/Seven Up President and Chief Operating Officer Mike McGrath. “This product does not have a herd mentality and therefore is unlike any other milk-based product on the market. We describe it as a milk-based drink ‘gone wild’ because there are outrageous, intriguing and delicious flavor combinations. Raging Cow also creates a new opportunity in our portfolio of offerings.”

Consumer testing confirmed for Dr Pepper/Seven Up that people want new, exciting dairy drink products. “With flavors such as Pina Colada Chaos, Jamocha Frenzy, Berry Mixed Up, Chocolate Caramel Craze and Chocolate Insanity, Raging Cow has something for everyone,” McGrath concluded.  Read more...

Red Robin Cools Off Times Square Visitors With ‘Freckled Lemonade Stand’

Red Robin Cools Off Times Square Visitors With 'Freckled Lemonade Stand'Red Robin team members and its mascot, Red, offer tourists much-needed heat relief by setting up a lemonade stand in Times Square

Red Robin Gourmet Burgers, the casual dining company that serves up wholesome, fun, feel-good experiences by offering its guests an imaginative selection of high-quality gourmet burgers and innovative menu items in a family-friendly environment, marked the third anniversary of its initial public offering by opening the NASDAQ stock market this morning. The company also is celebrating its distinction as “Chain of the Year” by Restaurant Hospitality.  Read more...