Party Tricks and Recipes for Labor Day with Lay’s Potato Chips

Lay's Chocolate & Potato Chip Cookies

Lay’s Chocolate & Potato Chip Cookies

Embrace the last moments of a care-free summer by hosting a Labor Day picnic or barbecue bash. A Labor Day party is the perfect excuse to send off summer in a tasty way.

Here are some party tricks & recipes that will allow you and your guests to just sit back and ENJOY!  Read more...

Lay’s Potato Chips Teams Up with Eva Longoria and Iron Chef Michael Symon to Invite Consumers to Create The Next Great Potato Chip Flavor

Eva Longoria and Iron Chef Michael Symon“Do Us A Flavor” contest launched in Times Square at first-ever Lay’s brand flavor store; Contest winner to be awarded $1 million or one percent of chip flavor’s net sales

Power up those taste buds — a nationwide search for the next great Lay’s potato chip flavor is officially underway. Lay’s, one of the marquee brands from PepsiCo’s Frito-Lay division, today kicked off its “Do Us A Flavor” contest that invites fans to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money or one percent of their flavor’s 2013 net sales (whichever is higher).  Read more...

Lay’s Celebrates Summer with Two New Kettle Cooked Potato Chips with Full Flavor and Less Fat

Lay's Celebrates Summer with Two New Kettle Cooked Potato Chips that Offer Full Flavor with Less FatNew Applewood Smoked BBQ and Sun-Dried Tomato and Parmesan Flavors Made with 40 Percent Less Fat than Regular Potato Chips

Catering to the growing demand for snack options that pack a rich flavor experience with less fat than traditional potato chips, Lay’s Kettle Cooked – one of the brands of PepsiCo’s Frito-Lay division – today introduced two new potato chip flavors with 40 percent less fat than regular potato chips: Lay’s Kettle Cooked Applewood Smoked BBQ and Lay’s Kettle Cooked Sun-Dried Tomato and Parmesan.  Read more...

Procter & Gamble Introduces Pringles Prints

Procter & Gamble Introduces Pringles PrintsFirst-of-Its Kind Technology Prints Directly on Individual Crisps

The Procter & Gamble Company, the makers of Pringles, the #1 selling stacked potato crisp, today introduced Pringles Prints, an innovative snack that features a unique, fun design printed on every crisp.

The revolutionary Prints technology allows P&G to customize the crisps by printing words and images directly on the chip.  Read more...

Introducing Crunch Toons Brand Salted Snacks

Introducing Crunch Toons Brand Salted SnacksCrunch Toons are a highly innovative new brand of salted snacks featuring Warner Bros. beloved Looney Tunes characters

Poore Brothers, Inc. today announced that the Company plans to introduce Crunch Toons, a highly innovative new brand of salted snacks initially featuring Warner Bros. beloved Looney Tunes characters, including Bugs Bunny, Tweety and the Tasmanian Devil, beginning this summer.

“We are thrilled to announce the national introduction of our company-owned brand, Crunch Toons, targeted to kids of all ages,” commented Eric J. Kufel, president and CEO. Read more...

Frito-Lay Launches Natural Version of Popular Snacks: Cheetos, Tostitos and Chips

Frito-Lay Launches Natural Version of Popular Snacks: Cheetos, Tostitos and ChipsFrito-Lay’s First-Ever Snacks Made With Organic Ingredients

Frito-Lay announced today the launch of its new Natural line of snacks including Tostitos Organic Blue Corn Tortilla Chips, Cheetos Natural White Cheddar Puffs and Lay’s Natural Country BBQ Potato Chips. The company will follow the U.S. Department of Agriculture’s standardization in labeling organic products.

The new line of Natural Snacks includes Frito-Lay’s first-ever snacks made with organic ingredients — Tostitos Tortilla Chips made with Organic Blue Corn, Tostitos Tortilla Chips made with Organic Yellow Corn and Tostitos Organic Salsa. The line also includes Natural Lay’s Potato Chips with Sea Salt, Natural Lay’s Country BBQ Potato Chips, Natural Reduced Fat Ruffles Chips and Natural Cheetos White Cheddar Puffs.  Read more...