Special Edition The Dark Knight Reese’s and Kit Kat Bars

Special Edition The Dark Knight Reese's and Kit Kat BarsInstant-Win Promotion Invites Reese’s, Kit Kat and Batman Fans to “Find the Bat-Signal and Win”

The Hershey Company announced today that it is celebrating the release of Warner Bros. Pictures’ The Dark Knight with Special Edition Batman-themed products.  Read more...

World’s Biggest Kiss!

"World's Largest Hershey's Kisses Chocolate" Inducted into Guinness World Records“World’s Largest Hershey’s Kisses Chocolate” Inducted into Guinness World Records

The iconic Hershey’s Kisses Brand Chocolates commemorated its 100th anniversary by unveiling “The World’s Largest Hershey’s Kisses Chocolate” at a birthday event hosted at Hershey’s Chocolate World Attraction in Hershey, Pa., The Sweetest Place on Earth.

Complete with a seven-foot-long plume and 16,460-feet of foil wrapping, The World’s Largest Hershey’s Kisses Chocolate weighed in at 30,540 pounds and was certified by Guinness World Records as “The World’s Largest Piece of Chocolate.”

“Hershey’s Kisses Chocolates is one of the world’s most beloved brands, helping people connect and share affection for 100 years,” said Michele Buck, Senior Vice President, Chief Marketing Officer, U.S., The Hershey Company. “Our tribute honors the iconic brand and continues the magic of our yearlong Kiss Someone celebration. What a great way to start the next 100 years of Hershey’s Kisses.”  Read more...

Hershey’s Kisses Unveils the Top Ten Kisses in Film

Hershey's Kisses Unveils the Top Ten Kisses in FilmAmy Henry and Nick Warnock from ‘The Apprentice’ Kiss to Celebrate the Launch of Hershey’s Kisses Filled with Caramel at NYC’s Empire State Building

Did they share a kiss or didn’t they? Last night at the top of the Empire State Building, Amy Henry and Nick Warnock from “The Apprentice” shared an amicable smooch in front of an oversized Hershey’s Kisses filled with Caramel chocolate and revealed the “Top 10 Best Kisses in Film.” Topping the list is Gone with the Wind’s passionate kiss between Rhett Butler (Clark Gable) and Scarlett O’Hara (Vivian Leigh). The list was created to celebrate the pairing of smooth milk chocolate and creamy, luscious caramel together in wonderful new Hershey’s Kisses filled with Caramel chocolate. To create the list, Hershey’s Kisses partnered with Us Weekly and America’s top movie houses to identify the Top 10 Best Kisses in Film. This memorable list was unveiled atop the Empire State Building, the scene of some of the most romantic kisses ever.  Read more...

Hershey’s Times Square Store Opens Its Doors for a Sweet Holiday Shopping Experience

Hershey's Times Square Store Opens Its Doors for a Sweet Holiday Shopping ExperienceThe new Hershey’s store, the ultimate family destination, offers sweet, interactive treats for kids ages 8 to 80

Start spreading the news! Hershey Foods flipped the switch on an over 15-story outdoor, fantastical “chocolate factory” sign spectacular, showcasing America’s favorite sweets and heralding the arrival of the much-anticipated Hershey’s store located at 48th Street and Broadway in New York City’s Times Square.

Hershey’s spectacular sign features a whimsical version of the original Hershey’s chocolate factory, complete with smokestacks, just like the one in Milton Hershey’s hometown, Hershey, PA. The sign has 34 dimensional props, four steam machines, over 4,000 chasing lights, 30 programmable gel lights, 56 neon channel letters, 14 front-lit signs, and just about every other major signage technique utilized today.

“We are thrilled to be opening Hershey’s flagship store in New York’s Times Square — combining the beloved, traditional icons of Hershey’s with the 21st century of Times Square, the gateway to the world,” said Wynn Willard, chief marketing officer and senior vice president at Hershey Foods Corporation. Read more...

Kit Kat Big Kat is here – Is Your Mouth Ready?

Kit Kat Big Kat is here - Is Your Mouth Ready?In response to American snackers’ demands for a more satisfying snack experience, Hershey Foods Corporation is launching the Kit Kat Big Kat wafer bar into retail venues this summer – but is the public ready for this outrageously-sized expansion of the Kit Kat brand?

If recent history is any indication, the answer is absolutely, positively yes!  Read more...

Jolly Rancher Proves It’s the ‘King of Pops’ with Guinness World Record Largest Lollipop

Jolly Rancher Proves It's the 'King of Pops' with Guinness World Record Largest Lollipop‘World’s Largest Lollipop’ Unwrapped Along With New Jolly Rancher Fruit Chew Lollipop at Taste of Chicago

Jolly Rancher has unveiled the World’s Largest Lollipop, certified by Guinness World Records, weighing in at a whopping 4,016 pounds and measures 62.8 inches in diameter (over 5 feet square) and 18.9 inches thick. The Jolly Rancher lollipop, an exact replica of the regular-sized Jolly Rancher cherry lollipop, breaks the previous record by over 1,000 pounds.

Jolly Rancher, a division of Hershey Foods Corporation, created the world’s largest lollipop to celebrate the launch of Jolly Rancher’s latest pop creation, Jolly Rancher Fruit Chew Lollipops — the only lollipops that deliver the big, bold flavors of Jolly Rancher with a chewy center.  Read more...