Summer is in full gear and temperatures are on the rise, what better way to cool off than with California ice cream?
California is the nation’s number one ice cream producer, churning out over 142 million gallons of ice-cold creamy goodness each year.
In honor of July Ice Cream Month, the California Milk Advisory Board (CMAB), representing California’s more than 1600 dairy families, surveyed consumers to find out just where they find themselves enjoying some good-old fashion ice cream, frozen yogurt and gelato.
Key survey results include:
Over two-thirds of consumers nationwide say they find themselves eating ice cream, frozen yogurt or gelato most frequently in front of the TV or on the couch (64%). Read more...