The Chick-fil-A Cows Are Good, Bad and Hairy in '07 Calendar

The 2007 Chick-fil-A Cow calendar is available through mid January at participating Chick-fil-A restaurants

Over the years, Chick-fil-A's "Eat Mor Chikin" Cows have taken on some entertaining roles as stars of the chain's annual Cow Calendar - from super heroes to secret agents to television stars. For the 10th edition of the Atlanta-based chain's calendar, The Good, The Bad & The Hairy, the Cows are donning boots, spurs, lassos and 10-gallon hats for some rootin'-tootin' western-themed fun.

Each month in the calendar depicts a scene in the American West with the Chick-fil-A Cows doing what they do best -- trying to save their own hides by fighting for a burger-free frontier. Stars of the 2007 calendar include 12 free-range cowpokes, such as "Bessie James," "The Porterhouse Boys," "Gristley Adams" and "Sacowgewa." In addition to the entertaining images, the calendars also include $28 in monthly food and beverage coupons.

Priced at $5, the 2007 calendar is available through mid January at participating Chick-fil-A restaurants throughout the country (while supplies last) and online at .

"The continued success of our calendar after 10 years is owed almost exclusively to the widespread and ongoing popularity of our Eat Mor Chikin Cows," said Steve Robinson, Chick-fil-A's senior vice president of marketing.

The excitement around the Cow calendar each year serves as proof that more customers than ever are heeding the Cows' advice. Since the Cow campaign debuted in 1995, Chick-fil-A sales have more than quadrupled, from just over $500 million in 1995 to already $2 billion-plus this year. The success of the annual calendar is also an example of the Cow's popularity. After circulating some 337,000 copies of its first calendar in 1998, the overwhelming popularity of the calendar series has prompted Chick-fil-A to produce more than 1.3 million copies of the 2007 western-themed calendars.

With system-wide sales of more than $1.975 billion in 2005, Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,240 restaurants in 38 states and Washington, D.C. Chick-fil-A serves nutritious and freshly prepared food products in malls, free-standing units, drive-thru outlets, Chick-fil-A Dwarf House and Truett's Grill full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, and other sites. More information about Chick-fil-A is available on the chain's website at .