Junk Food News - CRUNCH TOONS SNACKS - Burgers, Pizza, Hot Dogs, Tacos, Fries, Candy, Fast Food

Introducing Crunch Toons Brand Salted Snacks

Crunch Toons™ are a highly innovative new
brand of salted snacks featuring Warner Bros.
beloved Looney Tunes™ characters

Poore Brothers, Inc. (Nasdaq:SNAK) today announced that the Company plans to introduce Crunch Toons, a highly innovative new brand of salted snacks initially featuring Warner Bros. beloved Looney Tunes characters, including Bugs Bunny, Tweety and the Tasmanian Devil, beginning this summer.

"We are thrilled to announce the national introduction of our company-owned brand, Crunch Toons, targeted to kids of all ages," commented Eric J. Kufel, president and CEO. "This exciting new brand utilizes breakthrough manufacturing technology to produce high resolution, three-dimensional character-shaped snacks with the taste and crunch of potato chips. The packaging is entertaining and includes interactive on-package promotions that reflect the fun and irreverent personalities of many of the most popular Looney Tunes characters."

Crunch Toons will be introduced into all key trade channels throughout the summer and fall of 2003, with initial shipments planned to commence in June. The brand will be launched initially with three products: original flavor Bugs Bunny shaped snacks, cheddar cheese flavor Tweety shaped snacks, and nacho cheese flavor Tasmanian Devil shaped snacks. These products will be sold in five channel-specific sizes, as well as three variety packs of single serving sizes.

The Company has teamed up with Warner Bros. Consumer Products in a multi-year licensing agreement granting Poore Brothers exclusive snack category brand licensing and promotional rights for Looney Tunes characters. As part of the agreement, Poore Brothers has also been granted exclusive brand licensing and promotional rights for Warner Bros. Pictures' upcoming live-action feature film, "Looney Tunes: Back in Action," which is slated to hit movie theaters November 14, 2003. The film stars Brendan Fraser, Jenna Elfman, Joan Cusack, Heather Locklear and Steve Martin.

Throughout 2003, there will be increasing Looney Tunes awareness as a result of the motion picture and related promotional partner marketing activities. Poore Brothers plans to support the introduction of Crunch Toons with the most comprehensive advertising, consumer promotion and public relations campaign in the Company's history. In the second half of 2003, the Company will launch a multi-million dollar national television advertising campaign, newspaper coupon program, and public relations activities, as well as feature on-pack promotions such as free Looney Tunes tattoos.

With facilities in Indiana and Arizona, Poore Brothers is a marketer and manufacturer of "Intensely Different"(TM) salted snack foods under a variety of owned or licensed brand names, including Crunch Toons, T.G.I. Friday's(R), Tato Skins(R), Poore Brothers(R), Bob's Texas Style(R), and Boulder Potato Company(R). Further information is available at http://www.poorebrothers.com.