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M&M'S Announced "Promise Blend" to Benefit Susan G. Komen for The Cure

Customers can create their own personalized messages of support

MY M&M'S announced today the introduction of a special "Promise Blend" to benefit the Susan G. Komen for the Cure. The brand will donate 10 percent of the proceeds from the sale of the new product to support the cause.

The pink and white M&M'S Milk Chocolate Candies, available at http://www.mymms.com/ , are pre-printed with the new Susan G. Komen for the Cure "Ribbon" logo and a "for the CURE" message. Consumers also can express their emotions and feelings by creating their own personalized messages of support for friends, family and loved ones.

"Along with personalized messages, we can now print artwork and logos on MY M&M'S," said Jim Cass, MY M&M'S vice president and general manager. "What a great way to launch this new technology, with a symbol that means so much to so many people."

The MY M&M'S Promise Blend extends the ongoing partnership between M&M'S Brand Candies and Susan G. Komen for the Cure. The brand has been committed to the cause for almost two years, so far raising more than $2.8 million to help find a cure for breast cancer.

"For the past 25 years, Susan G. Komen for the Cure has been on a mission to end breast cancer," said Cindy Schneible, vice president of resource development. "The new MY M&M'S Promise Blend is an innovative way for people to become an important part of our mission while spreading love and messages of hope to sufferers, survivors and their loved ones."

Ordering MY M&M'S Promise Blend

MY M&M'S Promise Blend can be ordered online at http://www.mymms.com/ or by calling (MY M&M'S). They are available in either 7-ounce bags (minimum order: 4 bags) or 1.75-ounce gift favor bags tied with pink ribbons (minimum order: 20 bags), priced at $11.99 per bag and $3.75 per bag, respectively. It's a simple way to help eradicate breast cancer.

Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and petcare segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands including M&M'S Brand, SNICKERS Brand, UNCLE BEN'S Brand, PEDIGREE Brand Food For Dogs, WHISKAS Brand Food For Cats. For additional information, please visit the Masterfoods USA Online Newsroom at .

Good Humor-Breyers is First to Bring 100 Calorie Options to Ice Cream Category
Who Says You Can't Eat Ice Cream on a Diet?

Good Humor-Breyers is First to Bring 100 Calorie Options to Ice Cream Category

Just because something isn't full of calories, doesn't mean it can't be BIG on taste! Good Humor-Breyers proves once again that the company is on track with one of the hottest trends to hit the grocery store shelves with the introduction of new, 100 Calorie ice cream products that are guaranteed to satisfy any type of craving without all of the guilt.

Good Humor-Breyers is proud to be the first ice cream company to introduce the 100 Calorie claim to the ice cream category with several new 100 Calorie products. Available nationwide in March, Good Humor-Breyers' new 100 Calorie options include:

Breyers Double Churn 100 Calorie Cups -- These single-serving cups offer convenience and portion control for consumers who are watching what they eat, and are a quick and easy snack that can be enjoyed on the go. Available in two flavors -- Cookies & Cream and Vanilla Fudge Swirl -- Double Churn 100 Calorie Cups are sold in a six-pack for a suggested retail price of $3.99.
Slim-a-Bear 100 Calorie ice cream sandwiches -- These portion-controlled ice cream sandwiches are only 100 calories, making it easy for the calorie-conscious consumer to enjoy! The 3 oz. sandwich is available in both Vanilla and Vanilla/Chocolate varieties. Slim-a-Bear ice cream sandwiches are sold in a six-count package for a suggested retail price of $4.09.
Slim-a-Bear 100 Calorie ice cream bars -- Another new addition to the Slim-a-Bear line is a 2 oz. ice cream bar made with reduced-calorie and low-fat ice cream and covered with special Klondike Chocolate. This 100 calorie stickless bar is sold in an eight-count box for a suggested retail price of $4.09.
Fudgsicle 100 Calorie fudge bars -- Guilt free chocolate indulgence made easy! These super creamy, giant size (3.5 oz.) fudge bars are another great, low-fat treat for consumers who are watching their weight. Fudgsicle 100 Calories bars will be sold in packages of eight for a suggested retail price of $3.99.

"We are excited to bring the 100 calorie trend to the ice cream category for the first time," says Julio Del Cioppo, Director of Marketing. "These portion-controlled ice cream novelties provide consumers with just the right amount of our great-tasting ice cream, while helping them watch their weight. Now calorie counting doesn't mean you have to miss out on your favorite frozen treats!"

Unilever North American Ice Cream, headquartered in Green Bay, Wis., is the largest manufacturer and marketer of branded packaged ice cream and frozen novelties in the United States. In the United States their brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. For more information on any of Good Humor-Breyers' 100 Calorie offerings, please visit http://www.icecreamusa.com/ .

Wendy's Heats Things Up with New 4-Alarm Spicy Chicken Sandwich

This spicy chicken fillet is topped with natural Pepper Jack cheese, 4-Alarm Chipotle sauce, Jalapeno pepper slices and tomato

For a limited time only Wendy's is kicking it up a notch to deliver the 4-Alarm Chicken Sandwich. Building on the popularity of its original Spicy Chicken sandwich, Wendy's understands that while some like it hot, some like it even hotter, and is proud to issue this latest challenge to spicy food fans everywhere.

Basically, the new sandwich is similar to Wendy's familiar Spicy Chicken, but the heat has been ratcheted up -- in other words, it's not for the mild of heart. The spicy chicken fillet is topped with natural Pepper Jack cheese, 4-Alarm Chipotle sauce, Jalapeno pepperslices, tomato and romaine lettuce.

The sandwich is served on fresh artisan bread, baked on-site in your local restaurant's kitchen.

Each sandwich is made to order with a suggested retail price of $3.99 a la carte and $5.69 if ordered as part of a combo. Combo options include a beverage and one side, such as French fries, chili, baked potato, side salad or side Caesar salad. Trust me, you'll want the beverage!

The new 4-Alarm Spicy Chicken Sandwich is a limited time offering, available now through 4/29 (check your local store for exact dates).

Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and five quality brands, including Wendy's Old Fashioned Hamburgers, Tim Hortons, Baja Fresh Mexican Grill, Cafe Express and Pasta Pomodoro. For more information, visit .

Pepsi-Cola North America to Launch Diet Pepsi MAX

New Invigorating Zero-Calorie Cola Hits Shelves This Summer

Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is specially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in June.

Diet Pepsi MAX is for 25-34 year-old diet drinkers, as well as transitioners -- those making the switch from regular colas to diets. Nearly 80% of adult consumers say that maintaining energy is a top priority and nearly 60% find that there's not enough time in the day to do the things they need to do. Diet Pepsi MAX serves up the invigoration they're looking for in a familiar, great-tasting beverage -- a zero-calorie diet cola.

"Diet Pepsi MAX will bring invigoration to the masses," said Cie Nicholson, svp and chief marketing officer, Pepsi-Cola North America. "Adults have told us that they're constantly looking for the right balance to get them through their day and Diet Pepsi MAX is uniquely formulated to give the mind and body a boost."

Available in 20-ounce bottles, two-liter bottles and 12-packs of 12-ounce cans, Diet Pepsi MAX will be sold at retail stores nationwide. It is sweetened with a blend of aspartame and acesulfame potassium. The national rollout will be supported by a full slate of advertising, marketing and in- store activity. Diet Pepsi MAX joins Pepsi-Cola North America's wide portfolio of 13 colas that includes caffeine-free, diet and flavored versions.

Purchase, N.Y.-based Pepsi-Cola North America ( www.pepsi.com ) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Jazz, Pepsi ONE, Wild Cherry Pepsi, Diet Wild Cherry Pepsi, Diet Pepsi Vanilla, Pepsi Lime, Diet Pepsi Lime, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Aquafina Alive, Quaker Milk Chillers, Ben & Jerry's MilkShakes, Dole and Ocean Spray single-serve juices, Tropicana Juice Drinks, IZZE and SoBe.

Hostess 100 Calorie Packs
Counting Calories? Hostess Says: Let Them
Eat Cake With New 100 Calorie Packs

Portion-Controlled Snacking No Longer Means Sacrificing Great Fresh Taste

New Hostess 100 Calorie Packs offer calorie-conscious consumers portion-controlled, snack sized packages each containing three scrumptious mini cup cakes featuring the brand's signature creamy filling. With a moist, authentic and freshly-baked taste, Hostess 100 Calorie Packs provide a truly satisfying sweet snack experience -- without the sacrifice.

Hostess 100 Calorie Packs come in
three indulgent varieties:

Chocolate cake with chocolate icing and creamy filling
Golden cake with chocolate icing and creamy filling
Carrot cake with cream cheese icing and creamy filling

"While consumers are clearly embracing the concept of 100 calorie snack items, many products are 'versions' of the real thing and fall short on one very important factor -- taste," said David Leavitt, Vice President of Snack Marketing at Interstate Bakeries Corporation, baker of Hostess products. "Hostess 100 Calorie Packs make taste the focal point, placing a premium on what consumers really crave -- a truly satisfying, authentic tasting, sweet treat. The days of sacrifice are over."

A new advertising campaign is being mounted in connection with the national roll out, which touts the great taste and satisfying snack experience of Hostess 100 Calorie Packs with the tagline -- "3 Cakes, 100 Calories, Real satisfaction." The campaign, designed by Bernstein-Rein, includes national print advertising in top women's magazines including People, O, The Oprah Magazine, Ladies Home Journal and Redbook. Also planned for the campaign is a national free standing insert and in-store communications such as displays will be utilized at the retail level. Images from the national ad campaign are available upon request.

"Hostess has been one of America's most popular brands of snack cakes for generations," said Kevin Kaul, marketing director for Hostess. "Hostess 100 Calorie Packs expand the snacking options available to consumers, providing the same outstanding quality, fresh taste and satisfaction they have come to expect from the iconic brand, while at the same time appealing to the growing number of people who are looking for portion-controlled convenience. Smart snacking has never tasted so good."

For more information visit www.hostesscakes.com/100.

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder, Hostess, Dolly Madison, Baker's Inn, Home Pride, Merita and Drake's. For more information visit www.interstatebakeriescorp.com.

Krispy Kreme Introduces NEW Whole Wheat Doughnuts

100% Whole Wheat and
Only 180 Calories

Krispy Kreme Doughnuts, Inc announces the introduction of a new Whole Wheat Glazed doughnut made with 100% whole wheat that has a sweet caramel flavoring covered in Krispy Kreme's Original Glaze. And, to make it even better, the doughnut is ONLY 180 calories.

"The Krispy Kreme Whole Wheat Glazed doughnut delivers the delicious taste that our customers have come to expect from us," said Stan Parker, Senior Vice President of Marketing for Krispy Kreme Doughnuts, Inc. "This sweet treat is an alternative for health conscious consumers with the benefits of 100% whole wheat and only 180 calories," he added.

The new Krispy Kreme Whole Wheat Glazed doughnut are available at participating Krispy Kreme retail locations. Customers may also find them at grocery and convenience stores where Krispy Kreme products are sold throughout the United States and Canada.

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including its signature Hot Original Glazed. There are currently approximately 298 Krispy Kreme stores and 95 satellites operating system-wide in 41 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South Korea and the United Kingdom. Krispy Kreme can be found on the World Wide Web at .

Celebrate Valentine's Day With Sweet Treats From Peeps

Recipes for Sweetheart Lollipops and other Valentine's Day idea are available at the Peeps website

Just Born's candy brands have sweet ideas for Valentine's Day. To make the gorgeous Valentine's Bouquet or scrumptious chocolate covered Sweetheart Lollipop treats, fans can use the Peeps Decorating Kit, Peeps Vanilla or Strawberry Flavored Creme Hearts, and Pink Hearts. Also delicious to eat and create with are Mike and Ike and Hot Tamales candy cards.

Joe Villiano, Just Born Brand Manager, commented, "Valentine's Day is one of the largest candy giving holidays and we know that our 65,000 Peeps Fan Club members love to create unique personalized gifts. The Valentine's Bouquet and chocolate covered Sweetheart Lollipop treats are just two of ideas that are available at http://www.marshmallowpeeps.com".

The Peeps Valentine's Day Decorating Kit is sure to entice fans who want to decorate and personalize their Peeps. The Peeps Decorating Kit comes with a 4-pack of pink Peeps marshmallow Hearts, 1 tube of either red or white Cake Mate decorating gel, and on-pack decorating ideas.

Other Valentine's Peeps include the two-count Pink Hearts, Vanilla Flavored Creme Hearts, and Strawberry Flavored Creme Hearts. The Pink Peeps Hearts have a "to-from" space on the packaging making them ideal for classroom handouts.

The Hot Tamales candy card reflects the sizzling goodness of America's favorite cinnamon-charged candy. The Hot Tamales candy card packaging graphics illustrates its hot taste with a searing fireball and spicy Hot Tamales logo. The fiery cover reads, "You're my favorite flavor" inscribed in a heart. The inside reveals a hot & spicy illustration and offers a "to-from" section in a heart.

The Mike and Ike candy card competes for the heart, offering fruity strawberry, cherry, lemon, orange, and lime flavors. The Mike and Ike Valentine's Day bright pink candy card graphics highlight Mike and Ike candy pieces mixed with vibrant pink hearts and a green bow. Inside the card is an adorable "to-from" heart.

Just Born, Inc., a privately owned company founded in 1923 and located in Bethlehem, PA, also manufactures Peanut Chews candies and Teenee Beanee Jelly Beans. The company employs over 600 associates and markets its candy in over 50 countries. Visit their website at http://www.marshmallowpeeps.com

'Monster' Reincarnated at Hardee's

Bad Boy of the Burger World is Reborn as New Monster Biscuit With Bacon and Sausage and Ham and Egg and Cheese

There's a brand new Monster on the loose at Hardee's, and this time it's looking to satisfy hearty appetites everywhere at breakfast. As a sequel to the brands' popular Monster Thickburger introduction in 2003, Hardee's today unveiled its latest creation -- the Monster Biscuit -- sandwiching virtually every delicious breakfast menu staple between a Hardee's signature Made-From-Scratch Biscuit.

The new Monster Biscuit is made using three half-strips of bacon, a sausage patty, four slices of shaved ham, a folded egg and two slices of cheese all on a Made-From-Scratch Biscuit.

"We found that a big part of the success of our Monster Thickburger a few years ago was the basic combination of meat and cheese...and more meat and more cheese," said Brad Haley, Hardee's executive vice president of marketing. "So, after trying various similar combinations for breakfast, the Monster Biscuit was born -- or perhaps 'transmogrified' is a more appropriate description of how it was created. Ironically, the version of the sandwich that sold the best in our consumer tests was the one that had everything on it -- bacon and ham and sausage and eggs and cheese. I guess anything less just doesn't cut it as a 'monster.'"

The new Monster Biscuit will be sold at participating Hardee's restaurants for $2.49 or at $3.89 for a small combo including hash rounds and a drink. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the third fiscal quarter ended Nov. 6, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,113 franchised or company-owned restaurants in 43 states and in 14 countries, including 1,079 Carl's Jr. restaurants, 1,923 Hardee's restaurants and 95 La Salsa Fresh Mexican Grill restaurants. For more information go to www.hardees.com.

Pepsi-Cola Global Brand Restyle

Pepsi is launching a global brand restyle including new package graphics for Pepsi-Cola

Beginning in February, Pepsi-Cola will reach out to consumers in a different way than ever before. Pepsi will connect with consumers via a global brand restyle -- a 360-degree marketing campaign that will be reflected all over the world on TV, radio, in print, packaging and online.

The first, most visible piece of this effort will be new package graphics for Pepsi-Cola that change every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars. The new graphics will be on more than eight billion Pepsi-Cola cans, bottles and cups throughout the world.

The iconic Pepsi globe logo and name lettering will remain the same -- as will Pepsi's great taste -- but the background graphics will change every few weeks, marking the first time Pepsi has altered its look so frequently. In its 109-year existence, Pepsi-Cola's look has changed just 10 times, but this year alone, it will change more than 35 times. This steady rotation of designs reflects the fast, ever-changing interests of the elusive "millennial" generation.

Not only will the packages look different, but they'll be different. Pepsi bottles, cans and cups will give consumers access to exclusive online content, games, contests and sweepstakes through unique web addresses on each of the designs.

"On the surface, this might look like a packaging update, but it's much more than that. We're changing the way we interact with consumers -- and now we're doing it on their terms," said Cie Nicholson, senior vice president and chief marketing officer of Pepsi-Cola North America. "When people pick up a Pepsi, they'll be getting much more than a great tasting cola. They'll be getting a passport to the things they enjoy most."

Purchase, N.Y.-based Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Jazz, Pepsi ONE, Wild Cherry Pepsi, Pepsi Lime, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks, IZZE and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. For more information, visit www.pepsi.com

Burger King Corporation Introduces The Hamlette Sandwich

New Hamlette Sandwich Stars on Menu Featuring 10 Items Starting at $1 Each

To save or not to save is no longer a question, as Burger King restaurants introduce the BK Breakfast Value Menu nationwide on Feb. 19, starring the new Hamlette sandwich. The most important meal of the day becomes the most affordable, with 10 offerings starting at $1 each: Cheesy Tots, three-piece French Toast Sticks, Sausage Biscuit, small Hash Browns, Cini-minis, small BK JOE coffee in regular, decaf and turbo-strength, white or chocolate 10-ounce milk, 16-ounce soft drink, orange juice and the Hamlette sandwich.

The new Hamlette sandwich features thinly sliced ham, melted American cheese and fluffy egg, topped with honey butter and served on a sesame seed bun. Another savory breakfast addition is Cheesy Tots, bite-size portions of melted mozzarella and cheddar cheeses inside a golden, crispy potato crust. Cheesy Tots will be available all day in six-, nine- and 12-piece portions.

"We are launching the first-ever BK Breakfast Value Menu nationally to give our restaurant guests even more for their money at breakfast time -- more choices, more convenience, more value," said John Schaufelberger, vice president of product marketing and innovation, Burger King Corporation. "With a variety of value-priced sweet and savory sandwiches, sides and drinks, guests can mix and match to build their perfect breakfast meal at a great price or add something extra to our existing Value Meals."

The BK Breakfast Value Menu is a permanent addition to the Burger King menu and will be available at all participating restaurants beginning Feb. 19, during local Burger King restaurant breakfast hours.

The BURGER KING system operates more than 11,100 restaurants in all 50 states and in 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at http://www.burgerking.com/ .