Copyright (c) 2001-2011 Bryan Eggers

Home ● Page 2 ● Page 3 ● Archives ● World Records ● Industry Newswires ● Links

Burger King
Unveils New
'Salad in a Sandwich'

The New Chicken Caesar Club Sandwich Features Fire-Grilled Chicken Breast And Fresh, Crisp Caesar Salad

Burger King Corporation today announced the launch of its new Fire-Grilled Chicken Caesar Club sandwich, which combines two great tastes consumers love -- juicy Fire-Grilled chicken and Caesar salad. The Fire-Grilled Chicken Caesar Club sandwich debuted with new advertising that runs through the month of August.

Burger King restaurants now offer on-the-go consumers the great taste of a Chicken Caesar salad with the familiar portability and convenience of a sandwich.

This new "Salad in a Sandwich" is made with fresh Romaine lettuce, creamy Caesar dressing, real Parmesan cheese, Fire-Grilled chicken, and crisp bacon all served on toasted sourdough bread.

"Consumers want great taste and variety, and the Fire-Grilled Chicken Caesar Club sandwich, a 'Salad in a Sandwich,' addresses both and delivers on our vision to differentiate the Burger King menu with innovative and relevant products," said Glad Markunas, senior vice president, Consumer Insights and Strategic Branding, Burger King Corporation. "The Fire-Grilled Chicken Caesar Club will delight our guests with its fresh ingredients and on- the-go convenience. Consumers appreciate the idea of a 'Salad in a Sandwich' that is delicious and easy to eat."

The Burger King system operates more than 11,350 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In fiscal year ending June 30, 2002, Burger King had system-wide sales of $11.3 billion. Visit the company's website at www.burgerking.com.

Thanks for visiting JunkFoodNews.net!

Send comments and suggestions to:

Copyright 2001-2011 Bryan Eggers