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Largest Metropolitan McDonald's Debuts on Broadway

McDonald's raises the curtain on
the brightest star on Broadway
and 42nd Street in New York City

Broadway welcomed its newest star and raised the curtain on the largest metropolitan McDonald's restaurant in America, located at the center of New York's tourism and entertainment district -- Broadway & 42nd Street. Broadway show cast members celebrated the premiere of the new McDonald's and welcomed their newest neighbor with a special performance from the Tony Award-winning show, 42nd Street. During the day-long celebration, New York's historic 42nd Street was renamed "McDonald's Way."

The new 17,500-square-foot McDonald's restaurant, housed in the landmark Candler building, features a full-length theatre marquee with 7,500 light bulbs, eighteen 42-inch plasma screens and twenty-seven 15-inch monitors to entertain customers. Interior designer Charles Morris Mount created a "backstage" ambiance for the restaurant's decor by exposing the building's original brickwork and using authentic theatrical lighting fixtures to illuminate the space in dramatic style.

"We are thrilled to be part of the buzz of Broadway & 42nd Street and to serve the community of New York City," said Irwin Kruger, owner/operator of the Broadway & 42nd Street McDonald's restaurant. "The restaurant is designed to be a natural fit with our famous Broadway neighbors, both in its architectural design and in the fun and excitement we'll provide for the thousands of New York residents and visitors who pass by each day."

Irwin Kruger, who opened the first McDonald's restaurant in New York City in 1973, currently owns six other McDonald's in Manhattan. McDonald's is the world's leading foodservice retailer with more than 30,000 restaurants serving 46 million customers each day in 121 countries. Approximately 80 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women. For more information, visit http://www.mcdonalds.com