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General Mills Introduces The Great Games Giveaway

Specially Marked Packages Will Contain One of Five Atari Games on CD-ROM

General Mills brings fun for the whole family to stores nationwide with the Great Games Giveaway. For a limited time, in specially marked packages of participating General Mills cereals, consumers will find one of five Atari family CD-ROM games, including Backyard Baseball™ and such classic board games licensed from Hasbro as Monopoly, Scrabble, Candy Land and Operation. In addition, General Mills pays tribute to the classic property trading game Monopoly with a limited edition cereal.

Available starting in July, specially marked packages of Cheerios, Honey Nut Cheerios, Cinnamon Toast Crunch, Reese's Puffs and Golden Grahams cereals will include one Atari CD-ROM game free inside the box. Each CD-ROM will also feature America Online version 8.0.

"We're thrilled to give families a new way to play these well-known games and connect to the Internet," said Trent Blain, marketing manager in General Mills' Big G cereal division. "As popularity of CD-ROM games and home Internet use continues to soar, we saw a unique opportunity to offer something of considerable value that fits with the interests and lifestyles of the families who enjoy our products."

In addition to the games giveaway, General Mills, under license from Hasbro Consumer Products, brings America's favorite board game to life with a limited edition Monopoly-themed cereal. Also available nationwide in July, the Monopoly cereal features crispy, sweetened whole wheat and rice cereal pieces imprinted with the Monopoly game's famed game pieces along with marshmallow bits resembling Monopoly property cards.

"The game Monopoly is synonymous with family fun," said Steve Vekich, marketing manager for promotional cereals at General Mills. "We knew Monopoly cereal was a winning idea in our continuing effort to bring new and exciting limited edition products to the cereal aisle."

In addition to the cereal promotions, consumers will find different Atari CD-ROM games or free mail-in offers for other games on or near specially marked packages of General Mills brands including Pop Secret, Bugles, Gardetto's, Chex Mix, Old El Paso, Pillsbury, Totino's and Betty Crocker (frosting). Atari games featured include RollerCoaster Tycoon® and classic board games licensed from Hasbro Consumer Products including Yahtzee, Scattergories, The Game of Life, and Boggle.

, with annual net sales of $10.8 billion, is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Häagen-Dazs, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills is also a leading supplier of baking and other food products to the foodservice and commercial baking industries.