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McDonald's
Teams With Justin Timberlake

Commercials, Concerts, Charity Work Highlight Multi-Tiered Partnership

McDonald's is loving Justin Timberlake as part of its new marketing appeal to today's customers, culture and lifestyles. The Golden Arches has announced a multi- tiered international partnership with this superstar tied to McDonald's unprecedented worldwide brand campaign, "I'm Lovin' It," launching in more than 100 countries beginning this month.

"Justin Timberlake is perfect for the McDonald's brand and our 'I'm Lovin' It' campaign, which is all about connecting with our customers in fresh, modern, relevant ways," said Larry Light, McDonald's Executive Vice President and Global Chief Marketing Officer. "As one of music's hottest young stars, Justin Timberlake is absolutely connected to today's consumer attitudes and trends. His cultural relevance is right in tune with McDonald's new direction."

The pop superstar and 2003 Triple MTV Video Music Award Winner will record the vocals for several of McDonald's new "I'm Lovin' It" commercials and appear in cameo roles throughout the new campaign. In addition, McDonald's plans to sponsor the 35-city Justin Timberlake 2003 European tour, which kicks off in November in Germany.

"I love what McDonald's is doing with this new campaign and it's cool to be part of it," said Timberlake. "We share the same crowd -- people who like to have fun -- and that's what this new partnership is all about."

This is the first time in McDonald's history that a single set of commercials will be used concurrently around the world. Moving forward, McDonald's countries will incorporate the "I'm Lovin' It" theme into advertising, promotions, public relations, restaurant merchandising and overall brand communications initiatives.

Justin Timberlake became an international superstar well before his 21st birthday. As one fifth of the multi-platinum group *NSYNC, he's responsible for the monster hits "Pop," "Gone" and "Girlfriend," among others, and has sold more than 30 million albums worldwide. He first partnered with McDonald's during his time with *NSYNC. As a gifted solo artist, he has released the multi-platinum and Grammy nominated CD Justified and has produced hit single after hit single including "Like I Love You," "Rock Your Body" and "Cry Me A River."

McDonald's is the world's leading food service retailer with more than 30,000 local McDonald's restaurants serving 47 million customers each day in more than 100 countries. More than 80 percent of McDonald's restaurants around the world are owned and operated by independent, local businessmen and women. Visit their website at www.McDonalds.com