McDonald's Unveils New Global Packaging System

Lifestyle Graphics Reflect
"i'm lovin' it" Customer Campaign

McDonald's today unveiled a new and innovative global packaging design inspired by the company's "i'm lovin' it" global brand campaign. Featuring images of people enjoying life's simple pleasures, the packaging furthers McDonald's creative intent to connect with customers worldwide in fresh, relevant ways.

The United States, Canada and Latin America will be among the first to implement the new global packaging, which will be phased into McDonald's restaurants on adult bags and cold cups beginning January 2004. New "i'm lovin' it" Happy Meal packaging will roll out in March 2004. Conversion of all packaging in McDonald's 30,000 restaurants worldwide is expected to be complete by late 2004.

"This new global packaging continues our relentless focus on customers and on communicating a new energy and attitude for our brand," said Larry Light, McDonald's Executive Vice President and Global Chief Marketing Officer. "It's another signal that things are changing at McDonald's, and we are communicating with customers worldwide with a new voice and new attitude. It is the first time in our history that a single set of brand packaging, with a single brand message, will be used concurrently around the world."

McDonald's new packaging features state-of-the-art photography depicting real people doing things they enjoy -- listening to music, playing soccer, and reading to their children. The images portray how people live and what they love. McDonald's "i'm lovin' it" theme will appear in a variety of different languages to further reflect the global community McDonald's serves.

McDonald's is the world's leading food service retailer with more than 30,000 local McDonald's restaurants serving 47 million customers each day in more than 100 countries. More than 80 percent of McDonald's restaurants around the world are owned and operated by independent, local businessmen and women.  Visit their website at www.McDonalds.com