M&M'S go to the Dark Side for Star Wars: Episode III

These limited edition M&M'S celebrate the showdown between the Dark Side and the Jedi Force in Star Wars:
Episode III Revenge of the Sith

One X-wing Fighter spacecraft, two famous droids, a host of Storm Troopers and the evil Darth Vader with his M&M'S Brand Character counterpart M-Vader, gathered in Times Square to unveil secret cargo captured from the other side of the Empire.  New Yorkers "dared to go to the Dark Side" as they enjoyed the first taste of new Dark Chocolate M&M'S, which will be on shelves nationwide starting April 2. The product was specifically developed to celebrate the release of Star Wars: Episode III Revenge of the Sith -- the sixth and final episode of the most popular movie saga of all time.

Dark Chocolate M&M'S are available to consumers for the first time in its 64-year history.  The iconic colorful candies now offer a new rich dark chocolate flavor inside the delicious candy coated shell that America loves. Both Dark and Milk Chocolate M&M'S feature special Star Wars-themed colors and packaging depicting beloved M&M'S Spokescandies in movie scenarios.  "Red" and "Yellow" will be in the spirit as Jedi Obi-Wan and Darth Vader respectively.

"Just as audiences watch Anakin turn to the Dark side on the big screen, we're thrilled that fans can join in the excitement by going to the Dark side with M&M'S," said Tom Warner, director of Marketing for Lucasfilm.  "The new Dark Chocolate M&M'S, coupled with the loveable Star Wars M&M'S Characters like M-Vader and M-Yoda, is a fun way for fans of all ages to celebrate the saga."

Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers.  With more than $5 billion in annual sales, the combined food, snack and petcare segments are a symbol of excellence for quality brands.  Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide.  The company owns some of the world's favorite brands, including M&M'S Brand, SNICKERS Brand, UNCLE BEN'S Brand, PEDIGREE Brand Food For Dogs and WHISKAS Brand Food For Cats.  For additional information please visit  http://www.mms.com