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Copyright (c) 2001-2012 Bryan Eggers |
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Toys celebrate the release of DreamWorks Pictures'
"Daydreams of daring feats are a part of every child's summer fun. This latest promotion in our long-term partnership with DreamWorks Pictures brings the fantasy of Sinbad's adventurous exploits to Burger King kids meals with an assortment of collectible toys that will inspire even more imaginary adventures," said Craig Braasch, vice president, global advertising and promotions, Burger King Corporation. "We are pleased to partner with Burger King Corporation to bring the action-adventure elements of 'Sinbad: Legend of the Seven Seas' directly to its customers through an innovative and exciting promotional program," said Anne Globe, Head of DreamWorks Consumer Products Marketing and Promotions.
In addition to six compelling toys, kids will receive collectible a "Constellation DreamWorks will launch a full marketing program for the release of "Sinbad: Legend of the Seven Seas", including television, print, radio, outdoor and in-theater campaigns. The film will also have a comprehensive promotional program lead by Burger King Corporation's kid-directed advertising and in-restaurant communication. Kids can also log on to a special interactive promotion site at www.burgerking.com to learn more about the toys and the feature film. Burger King Corporation and its franchisees operate more than 11,350 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of Burger King restaurants are owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the Burger King brand has offered consumers the advantages of Fire- Grilled food known to bring out the flavor of ingredients naturally, creating a better-tasting product and providing a healthier way to prepare food. Visit the company's website at www.burgerking.com . |
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Sinbad Sails
A swashbuckling quest for a priceless treasure drops anchor at Burger King restaurants this summer from June 30 to July 27, 2003. Kids' imaginations will cast off for fun and adventure with six Burger King kids meal high-action toys celebrating the release of DreamWorks Pictures' "Sinbad: Legend of the Seven Seas". Fun for Captains and first 
mates alike, Sinbad docks at theaters on July 2, 2003.
Each of six high-action, interactive toys provides instant fun and helps kids bring one of the film's fantastic beasts, exotic lands or daring exploits to life. Kids will find a fearsome snowbird, a shape-shifting island, a tail- twisting sea monster, and a light-up water Siren, along with the sailing ship Chimera circling Sinbad's world, and heroic Sinbad himself sliding down a mast.