Copyright (c) 2001-2012 Bryan Eggers |
Jessica Simpson ponders her She's having another Jessica moment. First she pondered: "Is it chicken? Or is it tuna?" Now, the new Ice Breakers Liquid Ice breath mints from Hershey Foods have provided singing and pop culture sensation Jessica Simpson with her biggest conundrum yet: "Is it liquid or is it ice?" Jessica, one of the today's hottest celebrities, kicked off the launch of Liquid Ice breath mints today in New York City. With the addition of Ice Breakers Liquid Ice, Hershey Foods has created the next generation of mints -- a completely new way to deliver instant fresh breath. As cool as ice, the small round mints are filled with liquid -- an intense burst of flavor -- that dissolves immediately, leaving the mouth refreshed and revitalized. "As a busy newlywed and singer, I know how important it is to have fresh breath," said Jessica. "Whether it's liquid or it's ice, Liquid Ice does the trick. But I'm a little stumped, so I'm hoping everyone will try it, decide for themselves, and cast their vote at www.LiquidorIce.com " People who try Ice Breakers Liquid Ice breath mints can cast their vote at www.LiquidorIce.com and enter for a chance to win a grand prize trip for four in Los Angeles where they have the chance to meet Jessica. Hundreds of other prizes, including autographed CDs, t-shirts and supplies of Liquid Ice breath mints will also be awarded. For every vote received, Hershey Foods is donating $1 - up to $10,000 - to the Rock the Vote campaign. Rock the Vote is a non-profit, non-partisan organization founded in 1990 that engages youth in the political process by incorporating the entertainment community.
About Jessica Simpson Hershey Foods Corporation is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. Some of the company's most popular products include Hershey's milk chocolate and milk chocolate with almonds bars, Hershey's Kisses chocolates, Reese's peanut butter cups, Jolly Rancher and Twizzlers candies, Hershey's cocoa, and Hershey's syrup. The company also is a market leader in the gum and mint category with such well-known brands as Ice Breakers, Breath Savers, and Bubble Yum. For more information, visit www.hersheys.com |
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