Jessica Simpson Introduces Hershey's
Ice Breakers Liquid Ice Breath Mints

 Jessica Simpson ponders her
most challenging brainteaser yet --
"Is it liquid or is it ice?"

She's having another Jessica moment. First she pondered: "Is it chicken? Or is it tuna?" Now, the new Ice Breakers Liquid Ice breath mints from Hershey Foods have provided singing and pop culture sensation Jessica Simpson with her biggest conundrum yet: "Is it liquid or is it ice?"

Jessica, one of the today's hottest celebrities, kicked off the launch of Liquid Ice breath mints today in New York City. With the addition of Ice Breakers Liquid Ice, Hershey Foods has created the next generation of mints -- a completely new way to deliver instant fresh breath. As cool as ice, the small round mints are filled with liquid -- an intense burst of flavor -- that dissolves immediately, leaving the mouth refreshed and revitalized.

"As a busy newlywed and singer, I know how important it is to have fresh breath," said Jessica. "Whether it's liquid or it's ice, Liquid Ice does the trick. But I'm a little stumped, so I'm hoping everyone will try it, decide for themselves, and cast their vote at www.LiquidorIce.com "

People who try Ice Breakers Liquid Ice breath mints can cast their vote at www.LiquidorIce.com and enter for a chance to win a grand prize trip for four in Los Angeles where they have the chance to meet Jessica. Hundreds of other prizes, including autographed CDs, t-shirts and supplies of Liquid Ice breath mints will also be awarded. For every vote received, Hershey Foods is donating $1 - up to $10,000 - to the Rock the Vote campaign. Rock the Vote is a non-profit, non-partisan organization founded in 1990 that engages youth in the political process by incorporating the entertainment community.

"Liquid Ice is the breakthrough new way to get a fresh mouth fast," added Andrew Jacobs, Director of the Ice Breakers franchise. "We are thrilled that Jessica, one of today's hottest stars, is helping us let people know about one of Hershey's coolest innovations." Liquid Ice breath mints come in a small, innovative package that fits conveniently in a purse, pocket, or backpack. Consumers can find Liquid Ice breath mints on shelves at supermarkets, drug stores, mass merchandisers, and convenience stores across the country.

About Jessica Simpson
Multi-platinum singing sensation Jessica Simpson is known not only as a successful musical artist, but a refreshingly honest and positive role model. With a hit album and the enormously popular MTV series, "Newlyweds: Nick & Jessica," with husband Nick Lachey, Jessica is on top of the world. Enjoying tremendous success since her 1999 debut album, Sweet Kisses, Jessica's newest release, In This Skin, showcases her transition from pop-star to mature woman. In addition to her recent variety special with her husband for ABC, Jessica is currently entertaining numerous offers for film roles and working on future albums.

Hershey Foods Corporation is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. Some of the company's most popular products include Hershey's milk chocolate and milk chocolate with almonds bars, Hershey's Kisses chocolates, Reese's peanut butter cups, Jolly Rancher and Twizzlers candies, Hershey's cocoa, and Hershey's syrup. The company also is a market leader in the gum and mint category with such well-known brands as Ice Breakers, Breath Savers, and Bubble Yum. For more information, visit www.hersheys.com