Einstein Bros. Bagels Offers a Tasty Twist to the Holidays

Bagel Retailer Unveils Candy Cane Bagels, Blended Drinks and Winter Brew to Rejoice the 2006 Holiday Season

What would the holiday season be without scrumptious seasonal foods and drinks? Einstein Bros. Bagels, is introducing new menu items to serve guests' seasonal tastes and celebrate the 2006 holiday season. The craveable twists on holiday classics include the new candy cane bagel, specialty blended drinks in pumpkin spice or candy cane and a winter brew sure to warm the season.

"Our guests know Einstein Bros. is a place to get a great breakfast and lunch," said Paul Murphy, New World CEO. "By adding our new candy cane bagels, blended drinks and other unique seasonal items to the menu, we let our guests continue to have an 'anything but routine' experience during every part of their day this holiday season."

Guests at Einstein Bros. Bagels shouldn't delay when it comes to enjoying the new candy cane bagels available in restaurants nationwide now. These freshly baked delicacies are made with twisted red and white potato bagel dough and dusted with powdered sugar. Guaranteed to put guests in the spirit for holiday parties at the office, school or home, the bagels are handmade daily at each restaurant and taste just as good as they look.

Einstein Bros. has created two new blended drink flavors to capture the essence of the holidays. The pumpkin blended drink should be a seasonal favorite with pumpkin sauce, a hint of vanilla and topped with whipped cream. Also boosting the 2006 holiday fare is the candy cane blended drink, which is prepared with peppermint candies and vanilla. These tasty, indulgent drinks are refreshing seasonal treats after a long day of holiday shopping or when visiting with friends.

While Einstein Bros. is known for its Darn Good Coffee, a new winter brew will continue to help guests stay warm in the chilly, winter weather. The brew sends out a distinctive holiday aroma of cinnamon, hazelnut and vanilla with a well-balanced, medium body giving guests a better way to start the day. The retail package of winter brew also makes for a thoughtful gift for coffee-lovers this holiday season.

New World is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros. and Noah's New York Bagels brands and primarily franchises locations under the Manhattan Bagel brand. As of July 4, 2006, the Company's retail system consisted of 604 locations, including 419 company-owned locations, as well as 99 franchised and 86 licensed locations in 34 states, and the District of Columbia. The Company also operates a dough production facility. Visit www.newworldrestaurantgroup.com  for additional information.