If You Can Sing ... Enter the ZOURS 'Be A Z.I.P.' Promotion

The winner will go to Nashville
for a recording session with
Sparrow Records

Just Born, Inc., the candy manufacturer of the popular brands Mike and Ike, Hot Tamales, ZOURS, Peanut Chews and Marshmallow Peeps, is expanding its "Be A Z.I.P." (ZOURS Important Person) promotion. The winner will go to Nashville for a recording session with Sparrow Records.

ZOURS and Radio Disney will be searching for talented young singers in 19 cities, including Bakersfield, Boston, Chicago, Cleveland, Denver, Flint, Houston, Indianapolis, Los Angeles, Louisville, Philadelphia, Providence, Seattle, St. Louis, Minneapolis, Portland, Salt Lake City, San Francisco and Syracuse.

Contestants will be between the ages of 6 and 14. Their performances will be live at select Radio Disney events in the 19 cities. All during the tour, you can go to www.zours.com to view bits from the performances, and between September 15th and 30th, the public can vote for their favorite Z.I.P.

Out of the 19 market winners, three performers will be selected by Sparrow Records (the record label for Jump5 featured below). Finally, kids will go to the website to vote for the best out of these three selected talents. Throughout the tour, ZOURS will be promoting the "Be A Z.I.P." nationally on Radio Disney.

The primary target for ZOURS are kids 6-11 years old, an age group which finds Jump5 of great appeal. Jump5's music is played regularly in 55 markets on Radio Disney, a partner of ZOURS, where 3.1 million 6-14 year olds and 1.8 million moms tune in. ZOURS and Jump5 will partner in all performances, retail appearances, as well as radio and television promotions.

Just Born, Inc. is a privately owned company founded in 1923 and located in Bethlehem, PA. The company, which employs over 530 people, is celebrating its 80th Anniversary this year. Just Born markets its candy in over 30 countries. For more information, fans can visit the company's recently launched website justborn.com