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Copyright (c) 2001-2012 Bryan Eggers |
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New Southwest Patty Melt Debuts on February 22
Kate joins a sizzling list of Carl’s Jr./Hardee’s commercial talent, including Kim Kardashian, Padma Lakshmi, Paris Hilton, Audrina Patridge and others. Kate is rumored to be a contender for the 2012 Sports Illustrated Swimsuit Edition cover, hitting shelves on 2/14. Filmed in Los Angeles on 1/31, the commercial was directed by Chris Applebaum, whose credits include the Carl’s Jr. Spicy BBQ Six Dollar Burger featuring Paris Hilton; the Carl’s Jr. Western Bacon Six Dollar Burger featuring Padma Lakshmi and others. The new commercial will air later this month. The Southwest Patty Melt spices up a classic by combining premium quality ingredients such as spicy Santa Fe sauce, grilled onions, Pepperjack cheese and jalapenos to create a unique flavored burger on a toasted sourdough bun.
Carl’s Jr. is celebrating nearly 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941, is today an international organization that employs more than 40,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of its first quarter of fiscal 2011, CKE Restaurants, through its subsidiaries, had a total of 3,134 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including 1,233 Carl's Jr. restaurants and 1,901 Hardee's restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com . Carl’s Jr. social media sites include , and . |
Supermodel Kate Upton – Sports Illustrated’s 2011 Swimsuit Edition Rookie of the Year and who was just named AskMen.com’s #2 Most Desirable Woman this week – stars as the spicy leading lady of Carl’s Jr.’s/Hardee’s’ latest commercial for the new Southwest Patty Melt.
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Quiznos Offers Fine Dining Flavor and Premium Ingredients at Budget-Friendly Price Forget two-bite tasting plates and triple-digit wine lists, the steak experience of 2011 is all about making the finer things accessible. Enter Quiznos’ new Black Angus Beef on Rosemary Parmesan Sub, hitting menus nationwide this week. Quiznos is bringing back an elegant, sophisticated way of dining quickly and affordably with its Black Angus on Rosemary Parmesan Sub. The sub hits menus nationwide this week for a limited time, bringing even more premium tastes to Quiznos broad menu of soups, salads and subs. This is an inexpensive meal option that doesn’t skimp on quality ingredients. Participating locations will offer the Black Angus on Rosemary Parmesan Sub for $5.19 for a small size, $6.49 for a regular and $7.99 for a large.
Catering to today’s diners’ emerging high-end tastes and demand for grab-and-go food options, the sub’s distinct combination of sweet smokiness layered against a spicy backdrop packs a punch designed to tease the whole palate in a single bite. Adding to the sub’s robust flavor profile are:
The sub is a nod back to a popular Black Angus sandwich Quiznos offered for a limited time five years ago. After requests from Quiznos Facebook fans to bring back the sub came pouring in, Quiznos decided to introduce an updated version of the classic at a time when diners are looking for tasty and satisfying meals that are priced right. Now in its 30th year, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. Using premium ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. CNN Money ranked toasty sub pioneer Quiznos as the No. 2 most popular franchise of the past decade in 2010. In 2009, Quiznos’ Toasty Torpedoes earned a spot as one of the top 10 new product introductions from the Most Memorable New Product Launch Survey. Also in 2009, QSR Magazine ranked Quiznos No. 19 overall in its Top 50 Chains in system-wide sales. For further information, please visit www.quiznos.com. |
“Our diners are looking for extraordinary taste on an everyday budget,” said Greg MacDonald, Quiznos CEO. “Thanks to our commitment to creating new flavor combinations with only the best ingredients, we’re giving Quiznos customers high-quality lunch choices that excite the palate and satisfy their appetite.”
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New Sugar Factory American Brasserie Features Restaurant and Dining Room in Planet Hollywood Hollywood’s hottest stars lit-up Las Vegas as Sugar Factory American Brasserie made its grand debut in March, 2011 at Paris Las Vegas (Photo credit: Denise Truscello). Thousands of fans lined the world-famous Las Vegas Strip hoping to catch a glimpse of the packed celebrity roster Sugar Factory had in store. Kim Kardashian unveiled Sugar Factory’s 125-carat, one-of-a-kind, diamond-studded Couture Pop. Reality television star and Las Vegas local Holly Madison, along with friends and co-stars Laura Croft and Josh Strickland, stepped onto the sweetest red carpet in Sin City as well. Madison wore one of her own personally-designed “Holly Madison” Sugar Factory candy necklaces. Whitney Port celebrated her 26th birthday at the grand opening of the restaurant. Kardashian and her sister Jenner sipped on Sugar Factory’s frozen hot chocolates, while Port celebrated her birthday with Dom Perignon champagne, dark chocolate mousse cake and cheeseburger sliders. Hip-hop artist Drake and NFL star Reggie Bush enjoyed the finest of what Sugar Factory American Brasserie has to offer. Both enjoyed the steak frites dish and sipped on the ‘Passion Punch’ cocktail and Dom Perignon champagne, followed by Sugar Factory’s stunning, $1,000 ‘Chocolate Gold’ fondue complete with 24-carat, gold-coated chocolate flown in from the Dominican Republic. Sugar Factory American Brasserie made its highly-anticipated debut at Paris Las Vegas on Friday, March 4. The 30,000-square-foot space will house an expansive restaurant and dining room, retail store, decadent Chocolate Lounge and more as it serves up delicious cuisine to patrons 24 hours a day, seven days a week. For more information, visit http://www.SugarFactory.com |
Kim Kardashian with Million Dollar Couture Pop at Sugar Factory's Grand Opening in Las Vegas
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This meat-on-meat bad boy ain’t your typical Philly Cheesesteak Meat lovers will no longer be forced to make the critical choice between a Philly Cheesesteak sandwich or a delicious charbroiled burger. Carl’s Jr. has unveiled its take on the best of both worlds - the cheesy, meaty and delicious Philly Cheesesteak Burger. This ultimate meat-on-meat offering consists of thinly sliced steak on top of a charbroiled burger patty, finished off with peppers, onions, Swiss and American cheeses, and mayonnaise, all on a seeded bun. “Carl’s Jr. has developed many successful burger creations by combining the great taste of charbroiled beef with popular, all-American sandwiches, and the new Philly Cheesesteak Burger is the best yet,” said Brad Haley, executive vice president of marketing at CKE Restaurants. “To truly deliver the taste that the name evokes, we didn’t just put cheese and grilled onions and peppers on a burger, we put the sliced steak on it, too. So, whether you’re a burger lover or a cheesesteak lover or both, the Philly Cheesesteak Burger really has what you’re looking for.” The Philly Cheesesteak Burger is available at Carl’s Jr. for $3.49, or as a combo with fries and a drink for $5.99. Prices may vary by location. The burger will be promoted through ads created by Los Angeles-based advertising agency Mendelsohn|Zien, the firm behind many iconic ads for Carl’s Jr. and sister chain Hardee’s. Titled “We Don’t Do That,” the commercial shows what happens when an authentic, no-nonsense Philly cheesesteak joint gets a phone order for a cheesesteak on a burger.
Digital marketing efforts for the Philly Cheesesteak Burger will include three Philadelphia-themed stop-motion viral films created with plastic building blocks. A Rocky-inspired video, titled “The Champ,” can be viewed on the Carl’s Jr. YouTube channel. Stay tuned to the Carl’s Jr. website, Facebook page and Twitter feed for additional Philly Cheesesteak Burger videos, news and coupon offers. Carl’s Jr. is celebrating nearly 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941, is today an international organization that employs more than 40,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of its first quarter of fiscal 2011, CKE Restaurants, through its subsidiaries, had a total of 3,134 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including 1,233 Carl's Jr. restaurants and 1,901 Hardee's restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com . Carl’s Jr. social media sites include , and . |
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Burger King Corp. Raises the Bar on Its Innovative, WHOPPER-Centric Restaurant Burger King Corp. today announced the opening of the WHOPPER Bar in the heart of Miami’s South Beach, marking the next stage of the WHOPPER Bar’s premium, customizable restaurant experience. The new location will open its doors next month and boasts innovative versions of America’s Favorite Burger (based on preference), the WHOPPER sandwich, with ice-cold beer on the menu. WHOPPER Bar South Beach will operate 24 hours a day, seven days a week and provide a walk-up window for on-the-go orders as well as food delivery service for local guests.
WHOPPER Bar South Beach features a modern look and feel, as well as the concept’s specialized menu dedicated to delivering America’s Favorite Burger in a highly personalized way. After customers select their sandwich, expert “WHOPPER-istas” build burgers to order from a visible toppings theater that lets guests choose from an array of more than 20 favorites, such as A.1. Thick & Hearty steak sauce, pepper bacon, guacamole and crispy onions. Exclusively at this U.S. location, restaurant guests can pair their premium WHOPPER sandwiches with an array of Anheuser-Busch and MillerCoors beer products, including Budweiser, Bud Light, Bud Light Lime and Miller Lite. “We are pleased to offer our guests the option of pairing America’s Favorite Burger with a great American beer in this ideal destination,” Fallon added.
In addition, the “Bar Favorites” menu features the best premium sandwiches, such as the Bourbon WHOPPER sandwich and Pepper Bacon Steakhouse XT burger. The South Beach WHOPPER Bar also debuts an exclusive addition to the Bar Favorites line-up with the BK BLACK & BLEU STEAKHOUSE XT burger, named for the bold taste of blue cheese and blackened Cajun sauce. The new, premium build features an extra thick, flame-broiled 7-ounce beef patty topped with blue cheese, pepper bacon, blackened Cajun sauce, onions, tomatoes and lettuce on a corn-dusted bun. The BURGER KING system operates more than 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and in 2010, Standard & Poor's included shares of Burger King Holdings, Inc. to the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 “Best Global Brands” list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com. |
“We are pleased to offer our guests the option of pairing America’s Favorite Burger with a great American beer in this ideal destination” .“Burger King Corp.’s development strategy for the WHOPPER Bar involves carefully targeting marquee locations that often serve as consumer destinations,” said Chuck Fallon, North America President, Burger King Corp. “Not only is South Beach in our backyard, but the warm weather, famous nightlife and colorful personality of the destination make it a great fit for a WHOPPER Bar restaurant. It also serves as a great opportunity to introduce U.S. WHOPPER Bar guests to food delivery service and the addition of beer on the menu.”
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Domino's Reinventing its Pizza with Seasoned Crust, Robust Sauce, Shredded Cheese Approaching 50 years in the business, Domino's Pizza, the recognized world leader in pizza delivery, is changing its core pizza recipe. With a new garlic seasoned crust, robust sauce and more flavorful shredded cheese, Domino's new hand-tossed pizza has been reinvented to deliver more taste -- and Domino's is backing it up with a guarantee. Rolling out over the course of the next few weeks, Domino's new pizza will be in all U.S. stores beginning December 27. "2010 will be our 50th year in the business, and we are kicking it off with the most aggressive promotion in the history of our company," said Domino's Chairman and CEO David A. Brandon. "This is the biggest product introduction we've done since...well, pizza." The primary changes include:
Weiner noted that more than 80 percent of the Domino's menu is new since 2008. Added to the menu since that time:
"Over a two-year period, we tested dozens of cheeses, 15 sauces, and nearly 50 crust seasoning blends and researched every possible combination with customers who order from us all the time and customers who haven't tried us in years. Our extensive research showed that the new pizza is significantly improved over our previous pizza." The special introductory offer will be 2 medium, 2 topping pizzas for $5.99 each. Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Through its primarily locally-owned and operated franchised system, Domino's operates a network of 8,886 franchised and Company-owned stores in the United States and 60 international markets. The Domino's Pizza brand had global retail sales of over $5.5 billion in 2008, comprised of nearly $3.1 billion domestically and over $2.4 billion internationally. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry. For more information, visit http://www.dominos.com. |
Reinventing the Domino's Brand
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Even During Bikini Season, Patridge Won’t Give Up Her Carl’s Jr. Teriyaki Burger Wearing a sizzling gold lamé bikini, “The Hills” star Audrina Patridge, confesses that no matter how many indulgences she gives up during the summer bikini season, she will always make an exception for the Carl’s Jr. Teriyaki Burger. Calling it her “bikini burger,” Patridge steams up the screen in the latest ad for Carl’s Jr. “During the summer, as my fans know, I’m always on the beach in my bikini,” said Patridge. “But, my one indulgence is the Carl’s Jr. Teriyaki Burger. I love the charbroiled pineapple and the Teriyaki glaze – I seriously crave it.”
Patridge isn’t the only one who loves the Teriyaki Burger. Due to popular customer demand, Carl’s Jr. is bringing it back as a permanent menu item. The burger features a charbroiled beef patty, succulent teriyaki glaze, a charbroiled Dole pineapple slice, Swiss cheese, lettuce, tomato, red onion and mayonnaise, all on a delicious seeded bun. The burgers are available in a single, double or Six Dollar version, and sell for $2.89, $3.89 and $4.69, respectively (Prices may vary). The ad, titled “Bikini”, was created by Los Angeles-based advertising agency Mendelsohn|Zien, the firm behind many iconic Carl's Jr. and Hardee's ads starring Paris Hilton in 2005 and Padma Lakshmi earlier this year. The commercial, which features the song “Moneymaker” by Rilo Kiley, was shot on the beach in Malibu, Calif. “Carl’s Jr. ads have a long tradition of showing beautiful women eating delicious burgers,” said Brad Haley, executive vice president of marketing for Carl’s Jr. “So, when we found out that Audrina Patridge, one of the hottest young women in Hollywood today, was a Carl’s Jr. burger lover, this ad kind of wrote itself. The Teriyaki Burger, with fresh produce and grilled pineapple, is the perfect summertime burger. The ad features Audrina in an eye-catching bikini enjoying the burger in the California sun, surfside in Malibu, proving that life truly is a beach.” The “Hot Chicks Eating Burgers” Contest
Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. As of the end of its fiscal 2010 first quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,133 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,205 Carl's Jr. restaurants and 1,915 Hardee's restaurants. For more information, or to find a Carl’s Jr. near you, go to www.ckr.com or www.carlsjr.com . |
Patridge’s bikini body has earned her recognition on dozens of Top 10 lists, most recently being named to Access Hollywood’s Top 10 Celebrity Bikini Bodies list.|
International All-American Restaurant Chain to Roll Out Sliders and Mini Hot Dogs In its response to relevant eating habits and strong consumer demand, Johnny Rockets, home of the original hamburger, today announced the launch of new mini-food menu items. The 23-year-old chain of more than 260 restaurants will introduce five varieties of Slider Hamburgers, plus Mini Hot Dogs and Mini Chili Dogs to their menu of all-American favorites. According to Johnny Rockets CEO, Lee Sanders, "Throughout our history, we have remained a relevant choice for our guests by providing a variety of new menu selections along with a predictably fun atmosphere and consistently great service. These new menu items satisfy our guests' cravings for small, sharable starters and, simultaneously, quench our operators' desires to continually renew and refresh our brand." The new Slider Hamburger options include the 'Traditional Slider' with mayo and pickle slices, or one of the four new Johnny Rockets sauces; ancho-chipotle with a smoky pepper flavor, sweet pepper relish mayo, dijonnaise sauce with a hint of horseradish and chunky bleu cheese sauce. All of the new mini-food products become available the week of March 23 and prices vary by location.
Other upcoming menu enhancements include the addition of a Caesar salad, Chili-Cheese hamburger, (a new spin on an old classic), and flavorful new shakes. For more than 23 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers and hand-dipped shakes and malts. Headquartered in Lake Forest, Calif., Johnny Rockets has 263 corporate and franchise-owned restaurants in 29 states and 11 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets. To learn more about Johnny Rockets, visit www.johnnyrockets.com . |
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New Tuscani Pastas recipe delivers real Italian taste of America's most popular pasta dish Less than one year ago, Pizza Hut turned the pizza world upside-down by introducing restaurant-quality Tuscani Pastas from Pizza Hut. Millions of families across the country have enthusiastically gathered at the table to enjoy the delicious taste of a great pasta meal freshly prepared and delivered hot to their door. And today, there's one more reason to celebrate -- introducing Tuscani Lasagna from Pizza Hut. The new Tuscani Lasagna is so good in fact, that as part of their new reality-themed ad campaign, Pizza Hut brought their new Lasagna to Italy and earned rave reviews from Italians who truly know good pasta. "Lasagna is America's most popular pasta dish, so it was a natural addition to our line of Tuscani Pastas," said Scott Bergren, Pizza Hut President and Chief Concept Officer. "Americans have eagerly embraced the concept of delivery pasta over the past year catapulting Pizza Hut to become the undisputed category leader. We're excited for the introduction of Lasagna as it gives our customers another great reason to enjoy a delicious, authentic pasta at an unbeatable price from Pizza Hut." Authentic Italian Taste Welcome to the Family Easy to Order, Easy to Enjoy As the world's largest pizza restaurant company with 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. . The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at . |
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New Breakfast Burrito and Potatoes Rival Those Found at Great American Diners Hardee’s breakfast menu, already a standout in the fast-food world thanks in large part to the chain’s signature Made from Scratch Biscuits, now moves even closer to sit-down restaurant fare with the introduction of its Ham & Three Cheese Breakfast Burrito and Country Potatoes side item. Hardee’s has taken a popular diner-breakfast omelet offering, ham and three cheeses, and rolled it up in a tortilla to make it portable. The new Ham & Three Cheese Breakfast Burrito starts with two folded eggs and is packed with diced ham and melted cheddar, American and Swiss cheeses, all wrapped up in a warm, flour tortilla.
“Hardee’s has had a great deal of success in the past by bringing sit-down restaurant-quality food to fast-food consumers, most notably with our award-winning line of 100% Black Angus beef Thickburgers,” says Brad Haley, EVP of Marketing for Hardee’s. “Our famous Made from Scratch, buttermilk biscuits have always been very popular as well but we still had a few opportunities to further narrow the gap with sit-down restaurants on our breakfast menu. So, we have taken a very popular breakfast omelet and made it easy to eat on-the-go with our new Ham & Three The Ham & Three Cheese Breakfast Burrito will be sold at participating Hardee’s restaurants for $2.69 and is available in a small combo for $4.29 including the new Country Potatoes. Country Potatoes are also available as a small a la carte item for $1.09. Price and participation may vary. Celebrating more than 45 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal quarter ended November 3, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,110 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,185 Carl’s Jr. restaurants and 1,912 Hardee’s restaurants. For more information, or to find a Hardee’s near you, go to www.ckr.com or www.hardees.com. |
Hardee's Gives Sit-down Restaurants a Run for Their Money
The chain’s new Country Potatoes are cubed chunks of whole potatoes, with the skin left on, that are lightly seasoned with salt and pepper, like those served in most sit-down diner restaurants. The new side item replaces Hardee’s Hashround potatoes, which were more like the ubiquitous formed, shredded potato offerings common to virtually all other fast-food chains’ menus.
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To Be Honored As Official Burgers of the California Avocado Festival It’s not easy to make really good guacamole, which may explain why Carl’s Jr. is the only fast-food chain to have had so much success with guacamole-topped burgers and chicken sandwiches in the past that it made the Guacamole Bacon Six Dollar Burger a permanent menu offering in 2003. Carl’s Jr. prepares its guacamole fresh daily, mixing real salsa – also made fresh every day – with real avocado, and starting today the chain’s customers can order from a full line of Guacamole Bacon Burgers, including the single, double and Six Dollar Burger varieties. “Carl’s Jr. has always had great success introducing menu items that deliver more authentic tastes and flavors than our competitors would ever attempt,” said Brad Haley, executive vice president of marketing for Carl's Jr. “So, we naturally wanted to prepare guacamole like people do at home, with real avocados and fresh salsa, to make our Guacamole Bacon Burgers taste like something you’d be more likely to find only in sit-down restaurants. It’s that kind of quality that helped get the Guacamole Bacon Burgers selected as the official burgers of the California Avocado Festival, and those people know good guacamole when they taste it!” Already hailed as “Best Burger 2007” by Best of Citysearch, the Guacamole Bacon Burgers will be feted as the official burgers during the 2008 California Avocado Festival. One of the largest street festivals in California, the Avocado Festival takes place in Carpinteria, Calif., home to Carl’s Jr. corporate headquarters. “We are proud to name the Carl’s Jr. Guacamole Bacon Burgers the official burgers of the California Avocado Festival. We are especially excited to celebrate it from right here in Carpinteria,” said Gary Dobbins, president of the California Avocado Festival. “We are the third largest avocado producing region in North America and the festival is a great place to celebrate and sample the fruits of our labor.”
The Guacamole Bacon Six Dollar Burger features a charbroiled 100 percent Black Angus beef patty topped with guacamole, two strips of bacon, two slices of pepper-Jack cheese, Santa Fe sauce, red onions, tomato and lettuce on a seeded bun. Carl’s Jr. will also now offer a single Guacamole Bacon Burger as well as a double Guacamole Bacon Burger version. Price for the Guacamole Bacon Six Dollar Burger is $4.99 a la carte, $3.29 for a single, and $4.29 for the double. Prices may vary. Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (of Carpinteria, Calif. As of the second fiscal quarter ended September 8, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,100 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,170 Carl’s Jr. restaurants and 1,917 Hardee’s restaurants. For more information, or to find a Carl’s Jr. near you, go to www.ckr.com or www.carlsjr.com . |
Carl’s Jr. Expands Line of Popular Guacamole Bacon Burgers|
Hardee’s Introduces a New Breakfast Classic: Following the success of its recent Chicken Fillet Biscuit promotion, this week Hardee’s introduces another nod to Southern cuisine – the Pork Chop ‘N’ Gravy Biscuit. Featuring a breaded, boneless pork chop and sausage gravy on one of the chain’s signature Made From Scratch Biscuits, the new menu item is sure to stick to the ribs of even the hungriest breakfast customer. “We first introduced a Pork Chop Biscuit a few years ago and, even though we stopped selling it last year, we still get many requests from people asking us to bring it back,” said Brad Haley, Hardee’s Executive Vice President of Marketing. “And, since we had many reports from our The Pork Chop ‘N’ Gravy Biscuit will be sold at participating Hardee’s restaurants for $2.99 and is available in a small combo for $4.59 including hash rounds and a beverage. Prices may vary by location. Celebrating more than 45 years in the quick-service industry, Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the second quarter ended September 8 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,100 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,170 Carl’s Jr. restaurants and 1,917 Hardee’s restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com . |
Pork. It’s What’s for Breakfast|
Domino's Pizza Delivers New Line Pizza Delivery Leader Takes on 'Sub-Par' Submarine Chains with Delicious New Menu Line In a historic expansion of its menu, Domino's Pizza claims the title as the first major quick-service restaurant chain in the U.S. to deliver hot, oven baked sandwiches, with its national roll-out beginning today. Sandwich lovers nationwide can stop settling for cold or "toasted" sub-par sandwiches from other chains - and can start enjoying delicious sandwiches, fully-baked in mega-sized, real ovens at 450 degrees. And, Domino's delivery experts will deliver them directly to their customer's door any time, day or night. Domino's new Oven Baked Sandwiches are priced at just $4.99 and are available in four delicious varieties, all on artisan Italian bread and baked to a golden brown:
"As of today, we are the largest sandwich delivery company in the nation," said Patrick Doyle, president of "Some of our sandwich competitors use units that look like microwaves or toaster ovens to try and warm a few of their subs. We have high-end ovens in our stores that cost $30,000 and bake our sandwiches at 450 degrees. It gives us a huge quality advantage they can't match," Doyle added. "People fed up with brown-bagging or driving to pick up something cold, can save some time and gas by ordering a hot Domino's sandwich for delivery to their home or office." Domino's new Oven Baked Sandwiches will be available in approximately 4,000 U.S. stores beginning today and will be available in all U.S. stores beginning Sept. 22. Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Through its primarily franchised system, Domino's operates a network of 8,238 franchised and Company-owned stores in the United States and more than 50 countries. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry and is the "Official Pizza of NASCAR." For more information, visit http://www.dominos.com . |
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McDonald's Honors World’s Best Big Mac Olympic Officials, Olympians and McDonald’s Crew Celebrate the Olympic Spirit The Official Restaurant of the Olympic Games honored its best of the best restaurant employees - McDonald's Olympic Champion Crew - who embody the Olympic ideals of excellence and teamwork in Beijing at a Big Mac Building competition. Olympic officials and McDonald’s executives joined world-renowned athletes, including nine-time U.S. Olympic Track & Fieldgold medalist Carl Lewis and Chinese Olympians Gao Min, two-time Diving gold medalist, and Track & Field gold medalist Wang Junxia, to cheer on the company’s all-star crew teams as they demonstrated what they do best in McDonald's restaurants around the world. In this McDonald’s Olympic event, crew competed for honors in four categories: quality of food, teamwork and collaboration, celebration of the Olympic Spirit and speed of service. The exhibition was held at the world’s largest free-standing McDonald’s restaurant, located at the north end of the Olympic Green, built to seat more than 1,000 customers.
"These crew members exemplify the same spirit as the Olympic athletes themselves and it showed during today’s competition,” said Jim Skinner, McDonald’s Chief Executive Officer. "Our outstanding restaurant employees are the heart and soul of the company. They are being recognized for providing the same efficient and friendly service to the international crowds in Beijing as they do for customers every day in their hometowns, all at the speed of service McDonald’s offers worldwide." World-class Olympians Lewis, Min and Junxia coached McDonald’s Olympic Champion Crew as they showed off their skills in front of a crowd of hundreds, including United States Olympic Committee (USOC) Chairman Peter Ueberroth, International Olympic Committee (IOC) Managing Director Timo Lumme, Assistant to the President of the Beijing Organizing Committee of the Olympic Games (BOCOG) Tu Mingde and Chinese Olympic Committee (COC) Deputy Director of Marketing Peng Xiao.
McDonald’s has brought an unprecedented 1,400 McDonald's Olympic Champion Crew representing 36 countries to the 2008 Games. They are serving the world’s best athletes, coaches, officials, media and spectators at four new McDonald’s Olympic venue restaurants. There is one in the Olympic Village and one in the Main Press Center for the more than 30,000 media expected, and two restaurants for spectators on the Olympic Green. “The McDonald's Olympic Champion Crew program demonstrates the very ideals of the Olympic Movement – connecting cultures and communities while celebrating excellence and achievement,” said IOC President Jacques Rogge. McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants in 118 countries. More than 75 percent of McDonald's restaurants worldwide are owned and operated by franchisees and affiliates. Please visit www.mcdonalds.com to learn more about the company. To learn more about McDonald’s Olympic Sponsorship Programs, visit McDonald’s Olympic Resource Center at http://www.mcdepk.com/2008OlympicGames . |
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The Monster Breakfast Sandwich Takes the Growl Out of Your Morning A growling stomach is a thing of the past as Carl's Jr. introduces a new breakfast item as big as its famously-filling burgers - the Monster Breakfast Sandwich. The newest mega-sized morning offering is sure to tame even the most monstrous appetite for the all-important first meal of the day. The sandwich is filled with all of the classic breakfast favorites, including two eggs, two strips of bacon, a sausage patty and Swiss and American cheeses piled between grilled sourdough bread. The Monster Breakfast Sandwich also serves as the kick-off for new positioning of the entire Carl's Jr. breakfast menu, featuring the tagline, "Breakfast as big as our burgers." "As we looked for compelling ways to make Carl's Jr. breakfast menu stand out from the crowd, our consumer research revealed that many people felt that typical fast-food breakfast items really didn't fill them up, so much so that they often ordered two sandwiches at a time to get enough food," said Brad Haley, executive vice president of marketing for Carl's Jr. "So, we've satisfied that need in a big way with the new Monster Breakfast Sandwich. While it dwarfs the usual fast-food fare out there, with two eggs, sausage, bacon and cheese, it really is more like the amount of food you would get for breakfast in any diner. And, to help convey that idea, we will be running humorous television ads that depict people at various types of restaurants ordering breakfasts in tiny portions, while the announcer intones, 'You wouldn't eat like this in a restaurant. Why do it in a fast food place?'"
The Monster Breakfast Sandwich will sell for $2.89 a la carte or $4.49 as part of a combo. Prices may vary. Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc., which has a total of 3,101 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,162 Carl's Jr. restaurants and 1,939 Hardee's restaurants. |
Carl's Jr. Unleashes|
Instant-Win Promotion Invites Reese's, Kit Kat and Batman Fans to
Hershey's The Dark Knight collection also invites consumers to "Find the Bat-Signal and Win" with an exciting instant-win promotion. One lucky grand-prize winner will receive the ultimate Batman accessory -- a customized, Batman-themed, hand built MV Agusta F4 motorcycle valued at $35,000. Specially marked packages feature instant-win game pieces and the chance to win a variety of The Dark Knight-themed prizes, including ten official Joker Henchman Masks and five home theater systems, each including a widescreen television, speakers and audio components. For an inside look at Hershey's "Find the Bat-Signal and Win" promotion prizes and The Dark Knight movie trailers, fans can visit www.reeses.com/darkknight . Reese's and Batman fans are invited to upload videos showcasing their favorite way to enjoy Hershey's The Dark Knight collection, helping The Joker on his quest to make the Reese's bat-shaped candy disappear.
The Special Edition Reese's Peanut Butter Cups, Reese's Pieces Candies and Kit Kat Wafer Bars featuring The Dark Knight are available now through December 2008, while supplies last, at mass, grocery, drug and convenience stores. Hershey's "Find the Bat-Signal and Win" promotion runs through December 31, 2008. Official rules and additional details can be viewed at www.reeses.com/darkknight. Hershey Foods Corporation is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. Some of the company's most popular products include Hershey's milk chocolate and milk chocolate with almonds bars, Hershey's Kisses chocolates, Reese's peanut butter cups, Jolly Rancher and Twizzlers candies, Hershey's cocoa, and Hershey's syrup. The company also is a market leader in the gum and mint category with such well-known brands as Ice Breakers, Breath Savers, and Bubble Yum. For more information, visit www.hersheys.com |
The Hershey Company announced today that it is celebrating the release of Warner Bros. Pictures' The Dark Knight with Special Edition Batman-themed products. Special Edition Reese's Milk Chocolate Peanut Butter Bats and Reese's Dark Peanut Butter Bats feature a unique bat shape to mark the debut of the highly anticipated new Batman feature, arriving in theaters July 18. Reese's Pieces Candies are getting in on the fun by masking themselves in a Batman-themed black and blue color scheme, and Kit Kat Dark Knight Bars feature an imprinted Bat-Signal on standard and king size bars. The Special Edition Batman products hit store shelves this month.
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New Prime Rib Thickburger Bucks the Discounting Trend of Competitors Flying in the face of conventional thinking yet again, today Hardee's announced that it is thumbing its nose at the current value menu movement by rolling out the ultimate premium burger, the Prime Rib Thickburger. The new Thickburger marks the chain's latest foray into its highly successful "meat-as-a-condiment" menu development strategy and is the most high-end one yet. "We've never been ones to follow the fast-food herd mentality," said Brad Haley, Hardee's EVP of Marketing. "So, while other places are hopping on the value bandwagon and, thus, promoting their smallest and lowest-quality menu items, we'll keep doing what we do best by giving our The small size Prime Rib Thickburger combo featuring Hardee's Natural-Cut Fries and a drink will be sold at participating restaurants for $6.49. Prices may vary. Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of its fiscal 2008 fourth quarter ended Jan. 28, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,067 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,141 Carl's Jr. restaurants and 1,926 Hardee's restaurants. For more information, or to find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com . |
Hardee's Offers Most Decadent Burger Yet|
Three flavors: Vanilla Bean, Chocolate Fudge and Strawberry After almost 39 years, Wendy's is shaking up the Frosty. Wendy's announced today that it's introducing a new line of hand-spun Frosty Shakes in three flavors: Vanilla Bean, Chocolate Fudge, and, yes, Strawberry -- a Company first. The rich and creamy Frosty Shakes, topped with whipped cream and a cherry, are served with a straw. The traditional Frosty is thicker so it has to be eaten with a spoon. In 1969, when Dave Thomas opened his first Wendy's in Columbus, Ohio, the Frosty was one of five original items on the menu. One of the most familiar and enduring items on Wendy's menu, the Frosty only came in one flavor -- Chocolate -- until 2006, when Vanilla was added. Since then, the Company has introduced Frosty Floats and Twisted Frostys with candy or cookie toppings mixed in. "This is another example of how we're actively expanding our dessert and beverage portfolio by leveraging the power of our proprietary Frosty brand," said Wendy's Interim Chief Marketing Officer Paul Kershisnik. "There's nothing quite like the taste of our Frosty Shakes. They're a perfect fit for meals and snacking occasions." Beginning in early June, national advertising support will emphasize the premium quality of the Frosty shakes, using five kinds of cocoa, real vanilla beans and sauce made from real strawberries. In addition to shakes, Wendy's is introducing a Nestle Toll House Cookie Dough Twisted Frosty this month. Wendy's annually serves more than 350 million Frostys. Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and five quality brands, including Wendy's Old Fashioned Hamburgers, Tim Hortons, Baja Fresh Mexican Grill, Cafe Express and Pasta Pomodoro. For more information, visit . |
Wendy's Launches Hand-Spun Frosty Shakes|
Wendy's Introduces For those who dare, Wendy's has introduced a spicy version of The Baconator that brings the heat. The bold sandwich features six strips of bacon on top of two hot, juicy hamburgers with two slices of Pepper Jack cheese, chipotle ranch sauce and jalapenos. The Spicy Baconator will be available for a limited time at Wendy's 6,250 U.S. and Canadian locations. "If you're really hungry and love great-tasting food with an extra kick, the premium Spicy Baconator does the trick," said Wendy's Interim Chief Marketing Officer Paul Kershisnik. "It's another example of how we're continuing to innovate, bring new news to our menu and more fully leverage our core strengths built around fresh, never frozen beef and superior quality." Wendy's introduced its popular Baconator in June 2007, and has sold more than 68 million since then. It is one of Wendy's most successful new product introductions in recent years. Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and five quality brands, including Wendy's Old Fashioned Hamburgers, Tim Hortons, Baja Fresh Mexican Grill, Cafe Express and Pasta Pomodoro. For more information, visit . |
Big, Bold, Spicy Baconator Delivers Tasty Kick