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Supermodel, SI Swimsuit Star Kate Upton Spices Up Latest Commercial For Carl's Jr. / Hardee's

New Southwest Patty Melt Debuts on February 22

Supermodel Kate UptonSports Illustrated’s 2011 Swimsuit Edition Rookie of the Year and who was just named AskMen.com’s #2 Most Desirable Woman this week – stars as the spicy leading lady of Carl’s Jr.’s/Hardee’s’ latest commercial for the new Southwest Patty Melt.

Kate joins a sizzling list of Carl’s Jr./Hardee’s commercial talent, including Kim Kardashian, Padma Lakshmi, Paris Hilton, Audrina Patridge and others. Kate is rumored to be a contender for the 2012 Sports Illustrated Swimsuit Edition cover, hitting shelves on 2/14.

Filmed in Los Angeles on 1/31, the commercial was directed by Chris Applebaum, whose credits include the Carl’s Jr. Spicy BBQ Six Dollar Burger featuring Paris Hilton; the Carl’s Jr. Western Bacon Six Dollar Burger featuring Padma Lakshmi and others. The new commercial will air later this month.

The Southwest Patty Melt spices up a classic by combining premium quality ingredients such as spicy Santa Fe sauce, grilled onions, Pepperjack cheese and jalapenos to create a unique flavored burger on a toasted sourdough bun.

The new burger will be available at all Hardee’s restaurants on February 20 and at Carl’s Jr. restaurants starting February 22.

Carl’s Jr. is celebrating nearly 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941, is today an international organization that employs more than 40,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of its first quarter of fiscal 2011, CKE Restaurants, through its subsidiaries, had a total of 3,134 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including 1,233 Carl's Jr. restaurants and 1,901 Hardee's restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com . Carl’s Jr. social media sites include ,   and .

 

Quiznos New Black Angus Beef on Rosemary Parmesan Sub
Quiznos New Black Angus Beef
on Rosemary Parmesan Sub

Quiznos Offers Fine Dining Flavor and Premium Ingredients at Budget-Friendly Price

Forget two-bite tasting plates and triple-digit wine lists, the steak experience of 2011 is all about making the finer things accessible. Enter Quiznos’ new Black Angus Beef on Rosemary Parmesan Sub, hitting menus nationwide this week.

Quiznos is bringing back an elegant, sophisticated way of dining quickly and affordably with its Black Angus on Rosemary Parmesan Sub. The sub hits menus nationwide this week for a limited time, bringing even more premium tastes to Quiznos broad menu of soups, salads and subs. This is an inexpensive meal option that doesn’t skimp on quality ingredients. Participating locations will offer the Black Angus on Rosemary Parmesan Sub for $5.19 for a small size, $6.49 for a regular and $7.99 for a large.

Black Angus Beef on Rosemary Parmesan Sub“Our diners are looking for extraordinary taste on an everyday budget,” said Greg MacDonald, Quiznos CEO. “Thanks to our commitment to creating new flavor combinations with only the best ingredients, we’re giving Quiznos customers high-quality lunch choices that excite the palate and satisfy their appetite.”

Catering to today’s diners’ emerging high-end tastes and demand for grab-and-go food options, the sub’s distinct combination of sweet smokiness layered against a spicy backdrop packs a punch designed to tease the whole palate in a single bite.

Adding to the sub’s robust flavor profile are:

  • QuiznosThick slices of premium Black Angus steak

  • Melted mozzarella and aged cheddar cheese, married with a pile of sautéed mushrooms and onions

  • Toasted-to-perfection Rosemary Parmesan Bread

  • Two signature sauces:  A smooth layer of Honey Bourbon Mustard, which gives the sub a tangy brown mustard kick, and A light drizzle of Zesty Grille Sauce, which balances out the Honey Bourbon Mustard with some sweet heat from Habanero Chile peppers

The sub is a nod back to a popular Black Angus sandwich Quiznos offered for a limited time five years ago. After requests from Quiznos Facebook fans to bring back the sub came pouring in, Quiznos decided to introduce an updated version of the classic at a time when diners are looking for tasty and satisfying meals that are priced right.

Now in its 30th year, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. Using premium ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. CNN Money ranked toasty sub pioneer Quiznos as the No. 2 most popular franchise of the past decade in 2010. In 2009, Quiznos’ Toasty Torpedoes earned a spot as one of the top 10 new product introductions from the Most Memorable New Product Launch Survey. Also in 2009, QSR Magazine ranked Quiznos No. 19 overall in its Top 50 Chains in system-wide sales. For further information, please visit www.quiznos.com.

 

Kim Kardashian with Million Dollar Couture Pop at Sugar Factory's Grand Opening in Las Vegas

New Sugar Factory American Brasserie Features Restaurant and Dining Room in Planet Hollywood

Hollywood’s hottest stars lit-up Las Vegas as Sugar Factory American Brasserie made its grand debut in March, 2011 at Paris Las Vegas (Photo credit: Denise Truscello).

Thousands of fans lined the world-famous Las Vegas Strip hoping to catch a glimpse of the packed celebrity roster Sugar Factory had in store.

Kim Kardashian unveiled Sugar Factory’s 125-carat, one-of-a-kind, diamond-studded Couture Pop.  Reality television star and Las Vegas local Holly Madison, along with friends and co-stars Laura Croft and Josh Strickland, stepped onto the sweetest red carpet in Sin City as well. Madison wore one of her own personally-designed “Holly Madison” Sugar Factory candy necklaces.  Whitney Port celebrated her 26th birthday at the grand opening of the restaurant.  Kardashian and her sister Jenner sipped on Sugar Factory’s frozen hot chocolates, while Port celebrated her birthday with Dom Perignon champagne, dark chocolate mousse cake and cheeseburger sliders.

Hip-hop artist Drake and NFL star Reggie Bush enjoyed the finest of what Sugar Factory American Brasserie has to offer. Both enjoyed the steak frites dish and sipped on the ‘Passion Punch’ cocktail and Dom Perignon champagne, followed by Sugar Factory’s stunning, $1,000 ‘Chocolate Gold’ fondue complete with 24-carat, gold-coated chocolate flown in from the Dominican Republic.

Sugar Factory American Brasserie made its highly-anticipated debut at Paris Las Vegas on Friday, March 4. The 30,000-square-foot space will house an expansive restaurant and dining room, retail store, decadent Chocolate Lounge and more as it serves up delicious cuisine to patrons 24 hours a day, seven days a week. For more information, visit http://www.SugarFactory.com

 


Carl's Jr. Unleashes the Philly Cheesesteak Burger

This meat-on-meat bad boy ain’t your typical Philly Cheesesteak

Meat lovers will no longer be forced to make the critical choice between a Philly Cheesesteak sandwich or a delicious charbroiled burger. Carl’s Jr. has unveiled its take on the best of both worlds - the cheesy, meaty and delicious Philly Cheesesteak Burger. This ultimate meat-on-meat offering consists of thinly sliced steak on top of a charbroiled burger patty, finished off with peppers, onions, Swiss and American cheeses, and mayonnaise, all on a seeded bun.

“Carl’s Jr. has developed many successful burger creations by combining the great taste of charbroiled beef with popular, all-American sandwiches, and the new Philly Cheesesteak Burger is the best yet,” said Brad Haley, executive vice president of marketing at CKE Restaurants. “To truly deliver the taste that the name evokes, we didn’t just put cheese and grilled onions and peppers on a burger, we put the sliced steak on it, too. So, whether you’re a burger lover or a cheesesteak lover or both, the Philly Cheesesteak Burger really has what you’re looking for.”

The Philly Cheesesteak Burger is available at Carl’s Jr. for $3.49, or as a combo with fries and a drink for $5.99. Prices may vary by location.

 The burger will be promoted through ads created by Los Angeles-based advertising agency Mendelsohn|Zien, the firm behind many iconic ads for Carl’s Jr. and sister chain Hardee’s. Titled “We Don’t Do That,” the commercial shows what happens when an authentic, no-nonsense Philly cheesesteak joint gets a phone order for a cheesesteak on a burger.

Digital marketing efforts for the Philly Cheesesteak Burger will include three Philadelphia-themed stop-motion viral films created with plastic building blocks. A Rocky-inspired video, titled “The Champ,” can be viewed on the Carl’s Jr. YouTube channel. Stay tuned to the Carl’s Jr. website, Facebook page and Twitter feed for additional Philly Cheesesteak Burger videos, news and coupon offers.

Carl’s Jr. is celebrating nearly 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941, is today an international organization that employs more than 40,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of its first quarter of fiscal 2011, CKE Restaurants, through its subsidiaries, had a total of 3,134 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including 1,233 Carl's Jr. restaurants and 1,901 Hardee's restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com . Carl’s Jr. social media sites include ,   and .

 


Newest WHOPPER Bar Restaurant Opens Its Doors in the Heart of Miami’s South Beach

Burger King Corp. Raises the Bar on Its Innovative, WHOPPER-Centric Restaurant
Concept by Offering Beer and Food Delivery Service

Burger King Corp. today announced the opening of the WHOPPER Bar in the heart of Miami’s South Beach, marking the next stage of the WHOPPER Bar’s premium, customizable restaurant experience. The new location will open its doors next month and boasts innovative versions of America’s Favorite Burger (based on preference), the WHOPPER sandwich, with ice-cold beer on the menu. WHOPPER Bar South Beach will operate 24 hours a day, seven days a week and provide a walk-up window for on-the-go orders as well as food delivery service for local guests.

“We are pleased to offer our guests the option of pairing America’s Favorite Burger with a great American beer in this ideal destination” .“Burger King Corp.’s development strategy for the WHOPPER Bar involves carefully targeting marquee locations that often serve as consumer destinations,” said Chuck Fallon, North America President, Burger King Corp. “Not only is South Beach in our backyard, but the warm weather, famous nightlife and colorful personality of the destination make it a great fit for a WHOPPER Bar restaurant. It also serves as a great opportunity to introduce U.S. WHOPPER Bar guests to food delivery service and the addition of beer on the menu.”

WHOPPER Bar South Beach features a modern look and feel, as well as the concept’s specialized menu dedicated to delivering America’s Favorite Burger in a highly personalized way. After customers select their sandwich, expert “WHOPPER-istas” build burgers to order from a visible toppings theater that lets guests choose from an array of more than 20 favorites, such as A.1. Thick & Hearty steak sauce, pepper bacon, guacamole and crispy onions. Exclusively at this U.S. location, restaurant guests can pair their premium WHOPPER sandwiches with an array of Anheuser-Busch and MillerCoors beer products, including Budweiser, Bud Light, Bud Light Lime and Miller Lite. “We are pleased to offer our guests the option of pairing America’s Favorite Burger with a great American beer in this ideal destination,” Fallon added.

In keeping with South Beach’s notoriously late-night crowd, the restaurant is open 24 hours a day to satisfy WHOPPER cravings at all hours. Burgers will be served around the clock, and breakfast is available from 5 a.m. to 10:30 a.m. WHOPPER Bar South Beach also takes advantage of Miami’s year-round sunshine with an outdoor dining area that seats more than 45 guests and for the first time ever, provides a convenient walk-up window for customers to order on the go as well as food delivery service for local guests who prefer to have the taste of the flame-broiled WHOPPER delivered to them.

In addition, the “Bar Favorites” menu features the best premium sandwiches, such as the Bourbon WHOPPER sandwich and Pepper Bacon Steakhouse XT burger. The South Beach WHOPPER Bar also debuts an exclusive addition to the Bar Favorites line-up with the BK BLACK & BLEU STEAKHOUSE XT burger, named for the bold taste of blue cheese and blackened Cajun sauce. The new, premium build features an extra thick, flame-broiled 7-ounce beef patty topped with blue cheese, pepper bacon, blackened Cajun sauce, onions, tomatoes and lettuce on a corn-dusted bun.

The BURGER KING system operates more than 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and in 2010, Standard & Poor's included shares of Burger King Holdings, Inc. to the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 “Best Global Brands” list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.

 


Celebrating 50th Year, Domino's Pizza Gives Itself a Makeover

Domino's Reinventing its Pizza with Seasoned Crust, Robust Sauce, Shredded Cheese

Approaching 50 years in the business, Domino's Pizza, the recognized world leader in pizza delivery, is changing its core pizza recipe. With a new garlic seasoned crust, robust sauce and more flavorful shredded cheese, Domino's new hand-tossed pizza has been reinvented to deliver more taste -- and Domino's is backing it up with a guarantee. Rolling out over the course of the next few weeks, Domino's new pizza will be in all U.S. stores beginning December 27.

"2010 will be our 50th year in the business, and we are kicking it off with the most aggressive promotion in the history of our company," said Domino's Chairman and CEO David A. Brandon. "This is the biggest product introduction we've done since...well, pizza."

The primary changes include:

  • Crust - A garlic seasoned crust with parsley baked to a golden brown

  • Sauce - Sweeter, bolder tomato sauce with a medley of herbs and a red pepper kick

  • Cheese - Shredded cheese made with 100% real mozzarella and flavored with just a hint of provolone

Domino's Breadbowl PastaReinventing the Domino's Brand
"The fact is, we love our pizza, but as times change, so do consumer tastes," said Russell Weiner, Domino's Chief Marketing Officer. "We've created a pizza to reflect what consumers are looking for. We're not talking about a slightly-altered version of our previous pizza. It's a completely new pizza reinvented from the crust up, and we are proud of it. To us, it's as big as McDonald's changing the Big Mac, or Burger King reinventing the Whopper. We spent the last 18 months reinventing the brand in anticipation of our 50th anniversary."

Weiner noted that more than 80 percent of the Domino's menu is new since 2008. Added to the menu since that time:

  • Oven Baked Sandwiches, available in eight delicious varieties

  • Domino's American Legends, a line of premium specialty pizzas

  • Breadbowl Pasta, five varieties of pasta baked into a seasoned bread bowl

  • Chocolate Lava Crunch Cakes, oven-baked chocolate cakes, crunchy on the outside, with warm flowing chocolate fudge inside

"The cherry on the top of all this recent innovation is our newly-inspired pizza," said Weiner. "Our inspiration came from the thousands of direct consumer feedback messages on several social media channels.

"Over a two-year period, we tested dozens of cheeses, 15 sauces, and nearly 50 crust seasoning blends and researched every possible combination with customers who order from us all the time and customers who haven't tried us in years. Our extensive research showed that the new pizza is significantly improved over our previous pizza."

The special introductory offer will be 2 medium, 2 topping pizzas for $5.99 each.

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Through its primarily locally-owned and operated franchised system, Domino's operates a network of 8,886 franchised and Company-owned stores in the United States and 60 international markets. The Domino's Pizza brand had global retail sales of over $5.5 billion in 2008, comprised of nearly $3.1 billion domestically and over $2.4 billion internationally. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry. For more information, visit http://www.dominos.com.

 

Audrina Patridge
Audrina Patridge Trades “The Hills” for the Beach in Hot New Ad for Carl’s Jr.

Even During Bikini Season, Patridge Won’t Give Up Her Carl’s Jr. Teriyaki Burger

Wearing a sizzling gold lamé bikini, “The Hills” star Audrina Patridge, confesses that no matter how many indulgences she gives up during the summer bikini season, she will always make an exception for the Carl’s Jr. Teriyaki Burger. Calling it her “bikini burger,” Patridge steams up the screen in the latest ad for Carl’s Jr.

“During the summer, as my fans know, I’m always on the beach in my bikini,” said Patridge. “But, my one indulgence is the Carl’s Jr. Teriyaki Burger. I love the charbroiled pineapple and the Teriyaki glaze – I seriously crave it.”

Carl’s Jr. Teriyaki BurgerPatridge’s bikini body has earned her recognition on dozens of Top 10 lists, most recently being named to Access Hollywood’s Top 10 Celebrity Bikini Bodies list.

Patridge isn’t the only one who loves the Teriyaki Burger. Due to popular customer demand, Carl’s Jr. is bringing it back as a permanent menu item. The burger features a charbroiled beef patty, succulent teriyaki glaze, a charbroiled Dole pineapple slice, Swiss cheese, lettuce, tomato, red onion and mayonnaise, all on a delicious seeded bun. The burgers are available in a single, double or Six Dollar version, and sell for $2.89, $3.89 and $4.69, respectively (Prices may vary).

The ad, titled “Bikini”, was created by Los Angeles-based advertising agency Mendelsohn|Zien, the firm behind many iconic Carl's Jr. and Hardee's ads starring Paris Hilton in 2005 and Padma Lakshmi earlier this year. The commercial, which features the song “Moneymaker” by Rilo Kiley, was shot on the beach in Malibu, Calif.

“Carl’s Jr. ads have a long tradition of showing beautiful women eating delicious burgers,” said Brad Haley, executive vice president of marketing for Carl’s Jr. “So, when we found out that Audrina Patridge, one of the hottest young women in Hollywood today, was a Carl’s Jr. burger lover, this ad kind of wrote itself. The Teriyaki Burger, with fresh produce and grilled pineapple, is the perfect summertime burger. The ad features Audrina in an eye-catching bikini enjoying the burger in the California sun, surfside in Malibu, proving that life truly is a beach.”

The “Hot Chicks Eating Burgers” Contest
In order to further promote the burger reintroduction and enhance consumer engagement, Carl’s Jr. and its sister chain, Hardee’s, have partnered with Break Media, the ultimate online network for young, hungry guys to deliver the “Hot Chicks Eating Burgers” contest. The contest, launching today, will seek out carnivorous beauties nationwide to channel Audrina, Padma, Paris, and other Carl’s Jr./Hardee’s hotties by showing how they eat the chains’ delicious burgers. Consumers will be able to vote on which hot chick’s hamburger handling is the most engaging, with the winner appearing in a Carl’s Jr. or Hardee’s marketing campaign, and receiving a trip to the Palms Resort & Casino in Las Vegas and $1,000. Visit www.HotChicksEatingBurgers.com to view the user generated videos or for details on the promotion.

Audrina’s Teriyaki Burger ad is posted on the Carl’s Jr. YouTube channel ( ) and Facebook page ( ). Both platforms will also feature exclusive behind-the-scenes footage and interviews with the top-ranked bikini babe. Carl’s Jr. is also active on Twitter at .

Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide.  As of the end of its fiscal 2010 first quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,133 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,205 Carl's Jr. restaurants and 1,915 Hardee's restaurants. For more information, or to find a Carl’s Jr. near you, go to www.ckr.com or www.carlsjr.com .

 


Mini-Food Trend Reaches American Favorite, Johnny Rockets

International All-American Restaurant Chain to Roll Out Sliders and Mini Hot Dogs

In its response to relevant eating habits and strong consumer demand, Johnny Rockets, home of the original hamburger, today announced the launch of new mini-food menu items. The 23-year-old chain of more than 260 restaurants will introduce five varieties of Slider Hamburgers, plus Mini Hot Dogs and Mini Chili Dogs to their menu of all-American favorites.

According to Johnny Rockets CEO, Lee Sanders, "Throughout our history, we have remained a relevant choice for our guests by providing a variety of new menu selections along with a predictably fun atmosphere and consistently great service. These new menu items satisfy our guests' cravings for small, sharable starters and, simultaneously, quench our operators' desires to continually renew and refresh our brand."

The new Slider Hamburger options include the 'Traditional Slider' with mayo and pickle slices, or one of the four new Johnny Rockets sauces; ancho-chipotle with a smoky pepper flavor, sweet pepper relish mayo, dijonnaise sauce with a hint of horseradish and chunky bleu cheese sauce. All of the new mini-food products become available the week of March 23 and prices vary by location.

Appealing to a wide range of demographics, Johnny Rockets serves a wide variety of made-to-order, fresh, never-frozen hamburgers, hand-dipped malts and shakes, traditional American Fries, sourdough-battered onion rings and Johnny Rockets' own signature sandwiches that include Philly Cheese Steak, with or without grilled vegetables, Grilled Chicken Breast Sandwich and their proprietary, homemade Egg Salad Sandwich made fresh daily.

Other upcoming menu enhancements include the addition of a Caesar salad, Chili-Cheese hamburger, (a new spin on an old classic), and flavorful new shakes.

For more than 23 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers and hand-dipped shakes and malts. Headquartered in Lake Forest, Calif., Johnny Rockets has 263 corporate and franchise-owned restaurants in 29 states and 11 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets. To learn more about Johnny Rockets, visit www.johnnyrockets.com .

 

Tuscani Pastas from Pizza Hut
Tuscani Lasagna From Pizza Hut:
"So Authentic, We Took It to Italy"

New Tuscani Pastas recipe delivers real Italian taste of America's most popular pasta dish

Less than one year ago, Pizza Hut turned the pizza world upside-down by introducing restaurant-quality Tuscani Pastas from Pizza Hut. Millions of families across the country have enthusiastically gathered at the table to enjoy the delicious taste of a great pasta meal freshly prepared and delivered hot to their door. And today, there's one more reason to celebrate -- introducing Tuscani Lasagna from Pizza Hut.

The new Tuscani Lasagna is so good in fact, that as part of their new reality-themed ad campaign, Pizza Hut brought their new Lasagna to Italy and earned rave reviews from Italians who truly know good pasta.

"Lasagna is America's most popular pasta dish, so it was a natural addition to our line of Tuscani Pastas," said Scott Bergren, Pizza Hut President and Chief Concept Officer. "Americans have eagerly embraced the concept of delivery pasta over the past year catapulting Pizza Hut to become the undisputed category leader. We're excited for the introduction of Lasagna as it gives our customers another great reason to enjoy a delicious, authentic pasta at an unbeatable price from Pizza Hut."

Authentic Italian Taste
The Italian-inspired Lasagna features lasagna noodles, real ricotta, parmesan and Romano cheeses, and a hearty Italian-seasoned meat sauce. Tuscani Pastas Lasagna is a sensible meal solution for hungry families -- more than three pounds of lasagna is accompanied by five oven-fresh breadsticks. With enough food to feed four people for just $14.99, Tuscani Pastas Lasagna is a great deal on delicious food when consumers need it most.

Welcome to the Family
Tuscani Pastas Lasagna is the fourth addition to the Tuscani Pastas line from Pizza Hut, the first delivery pastas offered by a national chain. In April 2008, Pizza Hut introduced Tuscani Pastas with two delicious varieties: Meaty Marinara and Creamy Chicken Alfredo. In September, Premium Bacon Mac 'N Cheese was added to the collection, giving pasta fans a contemporary twist on a pasta classic.

Easy to Order, Easy to Enjoy
Tuscani Pastas can provide a much-needed night off from the stress of preparing a meal that the whole family can enjoy and the ease and convenience doesn't end with a night away from the kitchen. You can place your order for Tuscani Pastas Lasagna or any other Pizza Hut favorites up to a week in advance at . You can also submit orders via text message or mobile Web, even through the popular Facebook platform.

As the world's largest pizza restaurant company with 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. . The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at .

 

Hardee's Gives Sit-down Restaurants a Run for Their Money

New Breakfast Burrito and Potatoes Rival Those Found at Great American Diners

Hardee’s breakfast menu, already a standout in the fast-food world thanks in large part to the chain’s signature Made from Scratch Biscuits, now moves even closer to sit-down restaurant fare with the introduction of its Ham & Three Cheese Breakfast Burrito and Country Potatoes side item.

Hardee’s has taken a popular diner-breakfast omelet offering, ham and three cheeses, and rolled it up in a tortilla to make it portable. The new Ham & Three Cheese Breakfast Burrito starts with two folded eggs and is packed with diced ham and melted cheddar, American and Swiss cheeses, all wrapped up in a warm, flour tortilla.

The chain’s new Country Potatoes are cubed chunks of whole potatoes, with the skin left on, that are lightly seasoned with salt and pepper, like those served in most sit-down diner restaurants. The new side item replaces Hardee’s Hashround potatoes, which were more like the ubiquitous formed, shredded potato offerings common to virtually all other fast-food chains’ menus.

“Hardee’s has had a great deal of success in the past by bringing sit-down restaurant-quality food to fast-food consumers, most notably with our award-winning line of 100% Black Angus beef Thickburgers,” says Brad Haley, EVP of Marketing for Hardee’s. “Our famous Made from Scratch, buttermilk biscuits have always been very popular as well but we still had a few opportunities to further narrow the gap with sit-down restaurants on our breakfast menu. So, we have taken a very popular breakfast omelet and made it easy to eat on-the-go with our new Ham & Three Cheese Breakfast Burrito. And, what better complement to a great diner-style breakfast entrée than our new Country Potatoes, which were created to match the kind of potatoes served at most sit-down restaurants.”

The Ham & Three Cheese Breakfast Burrito will be sold at participating Hardee’s restaurants for $2.69 and is available in a small combo for $4.29 including the new Country Potatoes. Country Potatoes are also available as a small a la carte item for $1.09. Price and participation may vary.

Celebrating more than 45 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal quarter ended November 3, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,110 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,185 Carl’s Jr. restaurants and 1,912 Hardee’s restaurants. For more information, or to find a Hardee’s near you, go to www.ckr.com or www.hardees.com.

 

Carl’s Jr. Guacamole Bacon BurgersCarl’s Jr. Expands Line of Popular Guacamole Bacon Burgers

To Be Honored As Official Burgers of the California Avocado Festival

It’s not easy to make really good guacamole, which may explain why Carl’s Jr. is the only fast-food chain to have had so much success with guacamole-topped burgers and chicken sandwiches in the past that it made the Guacamole Bacon Six Dollar Burger a permanent menu offering in 2003. Carl’s Jr. prepares its guacamole fresh daily, mixing real salsa – also made fresh every day – with real avocado, and starting today the chain’s customers can order from a full line of Guacamole Bacon Burgers, including the single, double and Six Dollar Burger varieties.

“Carl’s Jr. has always had great success introducing menu items that deliver more authentic tastes and flavors than our competitors would ever attempt,” said Brad Haley, executive vice president of marketing for Carl's Jr. “So, we naturally wanted to prepare guacamole like people do at home, with real avocados and fresh salsa, to make our Guacamole Bacon Burgers taste like something you’d be more likely to find only in sit-down restaurants. It’s that kind of quality that helped get the Guacamole Bacon Burgers selected as the official burgers of the California Avocado Festival, and those people know good guacamole when they taste it!”

Already hailed as “Best Burger 2007” by Best of Citysearch, the Guacamole Bacon Burgers will be feted as the official burgers during the 2008 California Avocado Festival. One of the largest street festivals in California, the Avocado Festival takes place in Carpinteria, Calif., home to Carl’s Jr. corporate headquarters.

“We are proud to name the Carl’s Jr. Guacamole Bacon Burgers the official burgers of the California Avocado Festival. We are especially excited to celebrate it from right here in Carpinteria,” said Gary Dobbins, president of the California Avocado Festival. “We are the third largest avocado producing region in North America and the festival is a great place to celebrate and sample the fruits of our labor.”

The 22nd Annual California Avocado Festival kicks off October 3 and is a free three-day celebration of avocados in downtown Carpinteria. The event includes 30 food booths, 40 musical and entertainment acts on three stages and more than 70 arts and crafts vendors. The event even includes a guacamole competition. For more information, visit www.avofest.com.

The Guacamole Bacon Six Dollar Burger features a charbroiled 100 percent Black Angus beef patty topped with guacamole, two strips of bacon, two slices of pepper-Jack cheese, Santa Fe sauce, red onions, tomato and lettuce on a seeded bun. Carl’s Jr. will also now offer a single Guacamole Bacon Burger as well as a double Guacamole Bacon Burger version. Price for the Guacamole Bacon Six Dollar Burger is $4.99 a la carte, $3.29 for a single, and $4.29 for the double. Prices may vary.

Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (of Carpinteria, Calif. As of the second fiscal quarter ended September 8, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,100 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,170 Carl’s Jr. restaurants and 1,917 Hardee’s restaurants. For more information, or to find a Carl’s Jr. near you, go to www.ckr.com or www.carlsjr.com .

 

Pork. It’s What’s for Breakfast

Hardee’s Introduces a New Breakfast Classic:
The Pork Chop ‘N’ Gravy Biscuit

Following the success of its recent Chicken Fillet Biscuit promotion, this week Hardee’s introduces another nod to Southern cuisine – the Pork Chop ‘N’ Gravy Biscuit. Featuring a breaded, boneless pork chop and sausage gravy on one of the chain’s signature Made From Scratch Biscuits, the new menu item is sure to stick to the ribs of even the hungriest breakfast customer.

“We first introduced a Pork Chop Biscuit a few years ago and, even though we stopped selling it last year, we still get many requests from people asking us to bring it back,” said Brad Haley, Hardee’s Executive Vice President of Marketing. “And, since we had many reports from our restaurants that people were ordering a side of our famous sausage gravy to dip the biscuit in – which I usually do myself, by the way – we decided to re-test it with sausage gravy already on it and it was more popular than ever. So, I guess the old saying among our test kitchen people is true: ‘The only way to make it better is to add gravy to it!’.”

The Pork Chop ‘N’ Gravy Biscuit will be sold at participating Hardee’s restaurants for $2.99 and is available in a small combo for $4.59 including hash rounds and a beverage. Prices may vary by location.

Celebrating more than 45 years in the quick-service industry, Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the second quarter ended September 8 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,100 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,170 Carl’s Jr. restaurants and 1,917 Hardee’s restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com .

 


Domino's Pizza introduces four varieties of oven baked sandwiches

Domino's Pizza Delivers New Line
of Oven Baked Sandwiches

Pizza Delivery Leader Takes on 'Sub-Par' Submarine Chains with Delicious New Menu Line

In a historic expansion of its menu, Domino's Pizza claims the title as the first major quick-service restaurant chain in the U.S. to deliver hot, oven baked sandwiches, with its national roll-out beginning today. Sandwich lovers nationwide can stop settling for cold or "toasted" sub-par sandwiches from other chains - and can start enjoying delicious sandwiches, fully-baked in mega-sized, real ovens at 450 degrees. And, Domino's delivery experts will deliver them directly to their customer's door any time, day or night.

Domino's new Oven Baked Sandwiches are priced at just $4.99 and are available in four delicious varieties, all on artisan Italian bread and baked to a golden brown:

  • Philly Cheese Steak: steak, American and provolone cheeses, with fresh onions, green peppers and mushrooms.

  • Chicken Bacon Ranch: seasoned all-white meat chicken breast, bacon, creamy ranch dressing and provolone cheese.

  • Chicken Parm: seasoned all-white meat chicken breast, tomato basil marinara, parmesan-asiago and provolone cheeses.

  • Italian: slices of pepperoni, Genoa salami, ham, provolone cheese, banana peppers, fresh green peppers and onions.

"As of today, we are the largest sandwich delivery company in the nation," said Patrick Doyle, president of Domino's USA. "This launch springboards Domino's into the lunch business by providing a product that is high quality, priced right and aimed at convenience-minded people without a lot of time. Of course, sandwiches are also available any time our stores are open.

"Some of our sandwich competitors use units that look like microwaves or toaster ovens to try and warm a few of their subs. We have high-end ovens in our stores that cost $30,000 and bake our sandwiches at 450 degrees. It gives us a huge quality advantage they can't match," Doyle added. "People fed up with brown-bagging or driving to pick up something cold, can save some time and gas by ordering a hot Domino's sandwich for delivery to their home or office."

Domino's new Oven Baked Sandwiches will be available in approximately 4,000 U.S. stores beginning today and will be available in all U.S. stores beginning Sept. 22.

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Through its primarily franchised system, Domino's operates a network of 8,238 franchised and Company-owned stores in the United States and more than 50 countries. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry and is the "Official Pizza of NASCAR." For more information, visit http://www.dominos.com .

 


Nine-time U.S. Olympic gold medalist Carl Lewis "fires up" McDonald's Olympic Champion Crew

McDonald's Honors World’s Best Big Mac
Builders at Beijing Olympic Games

Olympic Officials, Olympians and McDonald’s Crew Celebrate the Olympic Spirit

The Official Restaurant of the Olympic Games honored its best of the best restaurant employees - McDonald's Olympic Champion Crew - who embody the Olympic ideals of excellence and teamwork in Beijing at a Big Mac Building competition. Olympic officials and McDonald’s executives joined world-renowned athletes, including nine-time U.S. Olympic Track & Fieldgold medalist Carl Lewis and Chinese Olympians Gao Min, two-time Diving gold medalist, and Track & Field gold medalist Wang Junxia, to cheer on the company’s all-star crew teams as they demonstrated what they do best in McDonald's restaurants around the world.

In this McDonald’s Olympic event, crew competed for honors in four categories: quality of food, teamwork and collaboration, celebration of the Olympic Spirit and speed of service. The exhibition was held at the world’s largest free-standing McDonald’s restaurant, located at the north end of the Olympic Green, built to seat more than 1,000 customers.

McDonald's CEO Jim Skinner, Olympic Champion Crew, Ronald McDonald and Olympic Athletes

"These crew members exemplify the same spirit as the Olympic athletes themselves and it showed during today’s competition,” said Jim Skinner, McDonald’s Chief Executive Officer. "Our outstanding restaurant employees are the heart and soul of the company. They are being recognized for providing the same efficient and friendly service to the international crowds in Beijing as they do for customers every day in their hometowns, all at the speed of service McDonald’s offers worldwide."

World-class Olympians Lewis, Min and Junxia coached McDonald’s Olympic Champion Crew as they showed off their skills in front of a crowd of hundreds, including United States Olympic Committee (USOC) Chairman Peter Ueberroth, International Olympic Committee (IOC) Managing Director Timo Lumme, Assistant to the President of the Beijing Organizing Committee of the Olympic Games (BOCOG) Tu Mingde and Chinese Olympic Committee (COC) Deputy Director of Marketing Peng Xiao.

"As a former McDonald’s restaurant employee, I was proud to share in this moment today with the McDonald’s Olympic Champion Crew,” said Olympian Carl Lewis. “I needed dedication, energy and drive to compete as an athlete and the same holds true for these outstanding crew teams."

McDonald’s has brought an unprecedented 1,400 McDonald's Olympic Champion Crew representing 36 countries to the 2008 Games. They are serving the world’s best athletes, coaches, officials, media and spectators at four new McDonald’s Olympic venue restaurants. There is one in the Olympic Village and one in the Main Press Center for the more than 30,000 media expected, and two restaurants for spectators on the Olympic Green.

“The McDonald's Olympic Champion Crew program demonstrates the very ideals of the Olympic Movement – connecting cultures and communities while celebrating excellence and achievement,” said IOC President Jacques Rogge.

McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants in 118 countries. More than 75 percent of McDonald's restaurants worldwide are owned and operated by franchisees and affiliates. Please visit www.mcdonalds.com  to learn more about the company.  To learn more about McDonald’s Olympic Sponsorship Programs, visit McDonald’s Olympic Resource Center at http://www.mcdepk.com/2008OlympicGames .

 

Carl's Jr. Unleashes
A New Monster

The Monster Breakfast Sandwich Takes the Growl Out of Your Morning

A growling stomach is a thing of the past as Carl's Jr. introduces a new breakfast item as big as its famously-filling burgers - the Monster Breakfast Sandwich. The newest mega-sized morning offering is sure to tame even the most monstrous appetite for the all-important first meal of the day. The sandwich is filled with all of the classic breakfast favorites, including two eggs, two strips of bacon, a sausage patty and Swiss and American cheeses piled between grilled sourdough bread.

The Monster Breakfast Sandwich also serves as the kick-off for new positioning of the entire Carl's Jr. breakfast menu, featuring the tagline, "Breakfast as big as our burgers."

"As we looked for compelling ways to make Carl's Jr. breakfast menu stand out from the crowd, our consumer research revealed that many people felt that typical fast-food breakfast items really didn't fill them up, so much so that they often ordered two sandwiches at a time to get enough food," said Brad Haley, executive vice president of marketing for Carl's Jr. "So, we've satisfied that need in a big way with the new Monster Breakfast Sandwich. While it dwarfs the usual fast-food fare out there, with two eggs, sausage, bacon and cheese, it really is more like the amount of food you would get for breakfast in any diner. And, to help convey that idea, we will be running humorous television ads that depict people at various types of restaurants ordering breakfasts in tiny portions, while the announcer intones, 'You wouldn't eat like this in a restaurant. Why do it in a fast food place?'"

Taking inspiration from its sister chain Hardee's success with high-quality, filling breakfast items, the Monster Breakfast Sandwich joins other favorites on the Carl's Jr. breakfast menu including the popular Breakfast Burger, featuring a charbroiled burger patty, topped with egg, bacon, cheese and hash browns, and several hefty breakfast burritos, including the popular Steak and Egg offering made with fresh salsa.

The Monster Breakfast Sandwich will sell for $2.89 a la carte or $4.49 as part of a combo. Prices may vary.

Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc., which has  a total of 3,101 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,162 Carl's Jr. restaurants and 1,939 Hardee's restaurants.
For more information, or to find a Carl's Jr. near you, go to www.carlsjr.com .

 

Hershey's The Dark Knight Reeses Peanut Butter Cups
Special Edition The Dark Knight Reese's and Kit Kat Bars

Instant-Win Promotion Invites Reese's, Kit Kat and Batman Fans to
"Find the Bat-Signal and Win"

Hershey's The Dark Knight Kit Kat BarThe Hershey Company announced today that it is celebrating the release of Warner Bros. Pictures' The Dark Knight with Special Edition Batman-themed products. Special Edition Reese's Milk Chocolate Peanut Butter Bats and Reese's Dark Peanut Butter Bats feature a unique bat shape to mark the debut of the highly anticipated new Batman feature, arriving in theaters July 18. Reese's Pieces Candies are getting in on the fun by masking themselves in a Batman-themed black and blue color scheme, and Kit Kat Dark Knight Bars feature an imprinted Bat-Signal on standard and king size bars. The Special Edition Batman products hit store shelves this month.

Hershey's The Dark Knight collection also invites consumers to "Find the Bat-Signal and Win" with an exciting instant-win promotion. One lucky grand-prize winner will receive the ultimate Batman accessory -- a customized, Batman-themed, hand built MV Agusta F4 motorcycle valued at $35,000. Specially marked packages feature instant-win game pieces and the chance to win a variety of The Dark Knight-themed prizes, including ten official Joker Henchman Masks and five home theater systems, each including a widescreen television, speakers and audio components.

For an inside look at Hershey's "Find the Bat-Signal and Win" promotion prizes and The Dark Knight movie trailers, fans can visit www.reeses.com/darkknight . Reese's and Batman fans are invited to upload videos showcasing their favorite way to enjoy Hershey's The Dark Knight collection, helping The Joker on his quest to make the Reese's bat-shaped candy disappear.

"By partnering with one of the season's hottest entertainment properties, Hershey is delivering the excitement of a big-screen event movie through our iconic brands," said Michele Buck, Senior Vice President, Global Chief Marketing Officer, The Hershey Company. "We are thrilled to partner with The Dark Knight and we are excited to bring this exciting promotion to our consumers."

The Special Edition Reese's Peanut Butter Cups, Reese's Pieces Candies and Kit Kat Wafer Bars featuring The Dark Knight are available now through December 2008, while supplies last, at mass, grocery, drug and convenience stores. Hershey's "Find the Bat-Signal and Win" promotion runs through December 31, 2008. Official rules and additional details can be viewed at www.reeses.com/darkknight.

Hershey Foods Corporation is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. Some of the company's most popular products include Hershey's milk chocolate and milk chocolate with almonds bars, Hershey's Kisses chocolates, Reese's peanut butter cups, Jolly Rancher and Twizzlers candies, Hershey's cocoa, and Hershey's syrup. The company also is a market leader in the gum and mint category with such well-known brands as Ice Breakers, Breath Savers, and Bubble Yum. For more information, visit www.hersheys.com

 

Hardee's Offers Most Decadent Burger Yet

New Prime Rib Thickburger Bucks the Discounting Trend of Competitors

Flying in the face of conventional thinking yet again, today Hardee's announced that it is thumbing its nose at the current value menu movement by rolling out the ultimate premium burger, the Prime Rib Thickburger. The new Thickburger marks the chain's latest foray into its highly successful "meat-as-a-condiment" menu development strategy and is the most high-end one yet.

"We've never been ones to follow the fast-food herd mentality," said Brad Haley, Hardee's EVP of Marketing. "So, while other places are hopping on the value bandwagon and, thus, promoting their smallest and lowest-quality menu items, we'll keep doing what we do best by giving our customers what they really crave: big, delicious, premium-quality burgers. And, the new Prime Rib Thickburger is our most decadent Thickburger ever since it's a charbroiled, one-third pound 100% Black Angus beef patty topped with thinly-sliced prime rib, horseradish sauce, Swiss cheese, and grilled onions on a Ciabatta roll served with a cup of au jus for dipping," Haley added. "At a suggested selling price of $4.49, that's our idea of a 'value burger.'"

The small size Prime Rib Thickburger combo featuring Hardee's Natural-Cut Fries and a drink will be sold at participating restaurants for $6.49. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of its fiscal 2008 fourth quarter ended Jan. 28, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,067 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,141 Carl's Jr. restaurants and 1,926 Hardee's restaurants. For more information, or to find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com .

 

Wendy's Launches Hand-Spun Frosty Shakes

Three flavors: Vanilla Bean, Chocolate Fudge and Strawberry

After almost 39 years, Wendy's is shaking up the Frosty.

Wendy's announced today that it's introducing a new line of hand-spun Frosty Shakes in three flavors: Vanilla Bean, Chocolate Fudge, and, yes, Strawberry -- a Company first.

The rich and creamy Frosty Shakes, topped with whipped cream and a cherry, are served with a straw. The traditional Frosty is thicker so it has to be eaten with a spoon.

In 1969, when Dave Thomas opened his first Wendy's in Columbus, Ohio, the Frosty was one of five original items on the menu.

One of the most familiar and enduring items on Wendy's menu, the Frosty only came in one flavor -- Chocolate -- until 2006, when Vanilla was added. Since then, the Company has introduced Frosty Floats and Twisted Frostys with candy or cookie toppings mixed in.

"This is another example of how we're actively expanding our dessert and beverage portfolio by leveraging the power of our proprietary Frosty brand," said Wendy's Interim Chief Marketing Officer Paul Kershisnik. "There's nothing quite like the taste of our Frosty Shakes. They're a perfect fit for meals and snacking occasions."

Beginning in early June, national advertising support will emphasize the premium quality of the Frosty shakes, using five kinds of cocoa, real vanilla beans and sauce made from real strawberries.

In addition to shakes, Wendy's is introducing a Nestle Toll House Cookie Dough Twisted Frosty this month.

Wendy's annually serves more than 350 million Frostys.

Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and five quality brands, including Wendy's Old Fashioned Hamburgers, Tim Hortons, Baja Fresh Mexican Grill, Cafe Express and Pasta Pomodoro.  For more information, visit .

 

Big, Bold, Spicy Baconator Delivers Tasty Kick

Wendy's Introduces
International Spicy Baconator

For those who dare, Wendy's has introduced a spicy version of The Baconator that brings the heat.

The bold sandwich features six strips of bacon on top of two hot, juicy hamburgers with two slices of Pepper Jack cheese, chipotle ranch sauce and jalapenos.

The Spicy Baconator will be available for a limited time at Wendy's 6,250 U.S. and Canadian locations.

"If you're really hungry and love great-tasting food with an extra kick, the premium Spicy Baconator does the trick," said Wendy's Interim Chief Marketing Officer Paul Kershisnik. "It's another example of how we're continuing to innovate, bring new news to our menu and more fully leverage our core strengths built around fresh, never frozen beef and superior quality."

Wendy's introduced its popular Baconator in June 2007, and has sold more than 68 million since then. It is one of Wendy's most successful new product introductions in recent years.

Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and five quality brands, including Wendy's Old Fashioned Hamburgers, Tim Hortons, Baja Fresh Mexican Grill, Cafe Express and Pasta Pomodoro.  For more information, visit .

 

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